The Recent Global Financial Crisis - 1330 Words

The recent global financial crisis (GFC) started prior to 2007 which represented the first ‘’panic phase’’ as the crisis expanded from a relatively limited proportion of financial markets focused on subprime mortgages into a broad†based run on many types of short†term debt (Gorton and Metrick, 2012) in August of 2007. For the purposes of this essay I shall focus on the general situation between 2007 and 2009 which shaped the GFC rather than the specific events that occurred during that period. In the second part of this essay I shall examine how recessionary conditions affected the incidence of participation and involvement in human resource management using material from company reports and a small survey conducted in the North West of England (Marchington and Kynighou, 2012). What happened during the recent global financial crisis? According to F. Mishkin the GFC of 2007 to 2009 can be divided into two distinct phases. The first and more limited phase from August 2007 to August 2008 is characterized in terms of losses in one relatively small segment of the U.S. financial system—subprime residential mortgages. Yet, at that time GDP in the U.S. continued to rise into the second quarter of 2008 hence, forecasters were predicting only a mild recession. In mid-September 2008, however, the GFC became far more wide spread. One of the major events which had helped shape the later situation was the bankruptcy of the investment bank Lehman Brothers on September 15, 2008. Further,Show MoreRelatedCredit Derivatives in the Recent Global Financial Crisis1671 Words   |  7 PagesCredit Derivatives in the recent Global Financial Crisis 1.0 Introduction: In the recent times credit derivatives have become a very popular financial security for investors. If we take a look at the chart given below we can see how the popularity of credit derivatives increased in the past decade. The maximum volume of derivatives was traded during the years 2005 to 2007 of which 2006 was the highest at $2000bn. Then when the financial crisis occurred at the end of 2007 the trading decreased rapidlyRead MoreDiscuss the Importance of Ethics in Business in Light of the Recent Global Financial Crisis (Gfc)1119 Words   |  5 PagesThe 2008 global financial crisis has affected today’s economy severely based on the collapses on issues such as immoral practices, governance, regulations, enterprise ethics. Factors to consider with the collapse that lead to the financial crisis is the dangerous outcomes that financial companies were not foreseen in advanced of borrowing mortgages for the companies. The change of ethics through enterprises demonstrate how b usiness approaches to ethics over the past years where ethics is seen inRead MoreThe Effect of Recent Financial Crisis and Regulatory Implications in Asia1532 Words   |  7 Pageseducation. Now on the larger scale is the impact on the institutional level of the global financial crisis. The financial crisis began in United States in 2007 and spread to other countries. The crisis was triggered by a liquidity shortfall in United States banking system and resulted to the collapse of financial institutions. Asia is one major continent in which the recent financial crisis had spread. The impact of the crisis had far reaching effects on the economy of Asia than many people had anticipatedRead MoreFinancial Crisis And Its Effects On Businesses, Governments, And Consumers978 Words   |  4 Pages The worldwide impact of the recent financial crisis outlines the importance of having a decent understanding of crises. Latest episode has definitely showed that status of economic as well as the financial performance is greatly affected by financial turmoil. During the crisis, world stock markets have been collapsed, largest financial institutions have been bought out or fallen, and the wealthiest nations like UAE, UK of USA had to stand up and aid their financial systems as well as the economicRead MoreThe Global Financial Crisis Of The Usa1383 Words   |  6 PagesThe recent global financial turmoil started on July 2007 ,mainly in the USA and spread among developed nations in the later part of 2008 and subsequently shifted to the developing nations .this crisis consisted of some prime drawbacks not only for the developed countries but also for developing countries .the most talked about issue in the recent financial arena in the global financial crisis ,which started to show its effect in the middle of the year 2007.the turmoil ,however ,was rooted in theRead MoreThe Structure, Conduct and Recent Performance of the Uk Banking Sector1105 Words   |  5 PagesINTRODUCTION Before discussing the structure, conduct and recent performance of the UK banking sector, it is useful to provide an insight in the recent global financial crisis caused by the sub-prime mortgage crisis initiated in the US and underline its effects on the banking industry in the UK. It all started with the collapse of the housing bubble in the US, as borrowers were no longer able to meet their financial obligations and as consequence many of these subprime mortgages became default andRead MoreThe World s Economy Was Devastated1732 Words   |  7 Pagesof the world’s views, products, ideas and culture. As more and more countries began to interact and the barriers of global economy were broken, the effects of one country’s economic problems could affect their trade partners and other markets. This would be most noted in the next financial crisis for which hit the United States hard in 2008. With the United States alone, the crisis saw the stock market drop, the house market suffer with foreclosures and evictions and a large increase in unemploymentRead MoreWhy India Recovered Quickly From The 2008 Global Crisis Essay1594 Words   |  7 PagesIndia recovered quickly from the 2008 global crisis? Vivek Shah MBA AF 629 December 12, 2016 Introduction It’s the most heard term about the global economy in the recent years and it’s the year we have been always hearing about its 2008. We all have been a part of it in some or the other way and all the major economies had been affected by the global turmoil which eventually lead to the worst situation after the Great depression of 1929. The sub-prime crisis in USA which lead to great recessionRead MoreThe Impact Of Expansionary Monetary Policy During The Great Recession1720 Words   |  7 PagesInternational Monetary Fund (IMF) as the worst global recession of the 20th century since the Great Depression [1]. After eight years, global economies today continue to struggle to find sustainable recovery and robust growth. The crisis was a massive institutional failure that involved the bursting of the asset bubble, the collapse of the stock market, and the moribund employment rate among others. The crisis has since triggered economists, governments, and financial institutions to critically revisit theirRead MoreThe Global Financial Crisis Of Broward College920 Words   |  4 PagesResearch Paper: The Global Financial Crisis Michelle Beira Broward College There have been few financial crises in the United States. The Global Financial Crisis of 2008 to 2009 was the most recent and before that was The Great Depression of the 1930s. The Global Financial Crisis actually began in 2007 when prices of homes tanked. It not only affected the U.S. but it also affected economies overseas. The entire investment banking industry, some of the biggest insurance companies, enterprises

Horse and Depreciation Adjusted Basis Free Essays

Comprehensive Problem Introduction: Betty, whose tax rate is 33%, is in the business of breeding and racing horses. Except for the transactions below, she has no other sales or exchanges and she has no unrecaptured net Sec. 1231 losses. We will write a custom essay sample on Horse and Depreciation Adjusted Basis or any similar topic only for you Order Now Consider the following transactions that occur during the year: * A building with an adjusted basis of $300,000 is destroyed by fire. Insurance proceeds of $500,000 are received, but Betty does not plan to replace the building. The building was built 12 years ago at a cost of $430,000 and used to provide lodging for her employees. Straight-line depreciation has been used. * Four acres of the farm are condemned by the state to widen the highway and Betty receives $50,000. The land was inherited from her mother 15 years ago when its FMV was $15,000. Her mother purchased the land for $10,300. Betty does not plan to purchase additional land. * A racehorse purchased four years ago for $200,000 was sold for $550,000. Total depreciation allowed using the straight-line method amounts to $160,000. * Equipment purchased three years ago for $200,000 is exchanged for $100,000 of IBM common stock. The adjusted basis of the equipment is $120,000. If straight-line depreciation had been used, the adjusted basis would be $152,000. * An uninsured pony with an adjusted basis of $20,000 and FMV of $35,000, which her daughter uses only for personal use, is injured while attempting a jump. Because of the injury, the uninsured pony has to be destroyed by a veterinarian. Task(s): a. What amount of Sec. 1245 ordinary income must be recognized? Sold for $200,000 Depreciation adjusted basis’s of $152,000 $200,000-$152,000= $48,000 b. What amount of Sec. 1250 ordinary income must be recognized? From insurance $300,000 depreciation ordinary $430,000 300,000-430,000= -70,000 c. Will the loss resulting from the destruction of her daughter’s pony be used to determine net Sec. 1231 gains or losses? Yes d. What is the amount of the net Sec. 1231 gain or loss? There’s a loss of $15,000 e. After all of the netting of gains or losses is completed, will the gain resulting from the involuntary conversion of the building be treate d as LTCG? No the building is old and it would seem not to fall into that category f. What is the amount of her unrecaptured Sec. 1250 gain? I would say zero because she never really sold anything How to cite Horse and Depreciation Adjusted Basis, Papers

Preparing a Vessel Prior to Loading for Cargo- myassignmenthelp

Question: Discuss about thePreparing a Vessel Prior to Loading for Cargo. Answer: Preparing for cargo hold prior loading The compartment must be neatly cleaned, and all previous load traces removed. After sweeping the compartment clean, washing should be carried out and allowed time for the drying of the compartments before the grains are loaded. Drying time is dependent on the climate but there must be an allowance of 2 3 days. Bilge wells and bilge spaces should be clean, dry and odorless and the condition must satisfy the testing surveyor. If this is not applicable the master should issue a certificate stating that non-return valves and bilge pumps are satisfactorily operating. Twin deck, al scruppers, fuel tank, and tank top sheathing should be grain tight and if the sheathing condition makes this impractical, sheathing should be covered with polyethylene, paper, hessian or any material that is suitable to prevent grain ingress (Terence, 2014). After inspection Bilge wells and bilge spaces must be closed with a hessian or porous material after inspection, so as to ensure there is no entry of the grain into the bilge well or space but allow water entry. Before loading grain into liquid cargo tanks, suctions in every cargo tank should be well sealed with hessian or a porous cloth ensuring that is not watertight but grain tight. If not fitted already there should be a provision of a sounding pipe. A testing surveyor must be satisfied that pipes leading to the tank are plucked off, to make sure that there will be no accidental flooding of the cargo during the planned voyage and a blanking off certificate should be issued by the chief engineer or master in case the surveyor ask so. If the vessel is to be loaded with bagged grain, it must adhere to the bulk grain requirements. Moreover, if the surveyor sees it necessary, bituminized paper and dunnage will be used to safeguard the cargo (Ratcliffe 2015). Australian marine surveyors, principal shipping agents, and Australian licensed grain shippers adopted the above stowage requirements after 2009 consultations. Ensuring that the vessel remains within the stress limits Due to a number of accidents that have occurred at sea because of vessels overloading, the importance of having a standard stress limit for the vessel was determined long before. Nevertheless, it has taken a lot of years since then to ensure international consensus for the general load lines applications. The earliest load line convention happened in the year 1930 and since then there have been periodic amendments until 2003 when the last amendment took place(Kyne, 2007). Normally, a general cargo ship is made to accommodate cargoes with the range of 1.39 to 1.67 cubic meters per tonne if fully loaded and capacities for dead weight. During loading of a high-density grain bulk cargo, special attention should be accorded to weight distribution for prevention of excessive stresses. However, it should be kept in mind that conditions of loading might be different with those normally found and that inappropriate distribution of such cargo might either be stressing the whole hull or stressing the structure under the load. It is impossible to set out regulations for all ships distribution of loading since the structural arrangement in every vessel might greatly vary. During loading, it is therefore important to use the ships stability information booklet in order to acquire correct information on the appropriate distribution of cargo or loading calculators can be used as well(journal, 2016). Requirements by AMSA prior to loading grains on a vessel To make sure that stability during voyage complies with regulations of SOLAS and hold bilges are satisfactorily operating, until one year ago AMSA (Australian Maritime Safety Authority ) surveyors could board a vessel at the Australian ports before loading grain. A consultant from outside conducted an assessment of this process and AMSA made a decision that a desktop audit would be satisfactory to make sure that relevant vessels adhere to the stability criteria as stipulated by IMO(Ratcliffe 2015). The master must ensure that the vessel adheres to the criteria of stability as per the determination by IMO. Desktop audit procedure provides that: A local agent of the master or the master himself must submit a notice of intention to load at least three days prior to the arrival of the ship. Before the loading begins, a stability form must be filled and faxed to the AMSAs office. After receipt of the form, AMSA will assess the information given and acknowledge it. In case, AMSA notices any discrepancies, the master will be needed to resubmit the form after making the recommended adjustments. In some circumstances, loading might not be permitted until the IMO stability criteria are fully adhered to (Terence, 2014). Vessel owners can ask for local surveyors assistance to make sure the AMSA form has been filled accordingly to avoid delays Other measures to consider regarding loading and carriage of grain cargo Many grains have a slip angle or angle of repose of about 20 degrees making it one of the most dangerous goods to carry in bulk. In case a ship rolls more than 20 degrees it might result in the shifting of the cargo which eventually can lead the vessel into capsizing(Kyne, 2007). Therefore, it is a responsibility of the master and requirement by various authorities to ensure that the vessel maintains stability even in case of shifting by the grain cargo. This can be possible through compiling of the grain loading form that fully shows the stability of the ship in the most difficult situations on passage. Strong emphasis is put on the ships stability that is carrying grains since they are liable to shift. The main purpose is that variation in grain type, including the size and ability to flow freely well loaded in bulk. Every ship in grain carriage must give grain specific stability data, including moments of grain heeling to the terminal(Kyne, 2007). This part focuses on different challenges, precautions which must be adhered to while loading and carrying grain cargoes. To prevent cargo shifting, the surfaces of the grain must be trimmed reasonably In case the cargo is only towed in the under compartment, hatch covers must be safeguarded in an appropriate manner. In case of the upper compartment towing where the tween deck covers are not grain-tight, they should be tightened using a sealing tape, separation cloths or tarpaulins. In compartments that are partly filled, the grain surface must be secured through over stowing excluding when due to shifting of the grain heeling moments have been calculated and considered for the vessels stability. Longitudinal divisions can be fitted to decrease heeling moments because of the grain shift in filled compartments, partly filled compartment, untrimmed and trimmed given that every division; Has downward extension from the lower side of the hatch covers Have an extensions from deck to deck in tween decks Is ensured that its grain tight Is built in accordance with standards of the grain code. The master should as well ensure that the vessel; Is able to adhere to intact stability criteria before loading at all steps of the voyage Has got each paperwork well done and on board Is standing upright before going deeper into the sea. References Michael Ratcliffe. (2015). Lloyd's Ship Manager, Volume 6. Charlottesville: the University of Virginia. Kyne, P. B. (2007). Cappy Ricks Retires. New York: Cosimo, Inc.,. Terence Coghlin, A. B. (2014). Time Charters. Boca Raton: CRC Press.

Political Forms Of Ancient India Essays - Civilizations,

Political forms of Ancient India Political forms of Ancient India The Indian sub-continent was the home of one of the earliest civilizations of man. In the history of ancient India we see many forms of society ranging from urban civilization of Indus Valley to the Classical Age of Gupta Dynasty. During this period we see a hierarchy of centralized and decentralized government. Some of which were highly organized in their political structure and government while others were merely weakened by internal problems and division of power. Indus Valley Civilization was one of the world's oldest and greatest civilizations which took shape around 3000 BC to 2500 BC in the valley of the Indus River. Remains of more than 100 cities, towns, and villages of the Indus Valley civilization have now been found from north of the Hindu Kush down the entire length of the Indus and beyond into peninsular India. Harappa and Mohenjo Daro are the two urban centers of Indus Valley civilization and the excavation of these sites reveal standardization and ordered society and ten centuries of relatively stable conditions. The city was amazingly well planned with broad main streets and good secondary streets. The houses of these cities were solidly built of bricks and many were multi-storied and equipped with bathrooms and lavatories. The high quality of the pottery, along with hoards of gold and silver found at Indus Valley sites, suggest great accumulation of wealth. Each city was laid out on a grid plan with a high citadel and a lower city of domestic dwellings. Urban planning is evident in the neat arrangement of major buildings contained in the citadel, including the placement of a large granary and water tank or bath at right angles to one another. The lower city, which was tightly packed with residential units, was also constructed on a grid pattern consisting of a number of blocks separated by major cross streets. The cities had an elaborate public drainage system. Sanitation was provided through an extensive system of covered drains running through the length of the main streets and connected by chutes with most residences. All these archeological evidences uncovered a strong centralized authority. The urban civilization of Indus Valley suggests a complex planning that undertook the region and the people lived up to the standard of the time. The Indus civilization appears to have declined rapidly in the early 2d Millennium BC. Archeological remains further indicate intermittent and devastating floods around this time and possible invasions by the Aryans, whose epics refer to their conquest of walled cities. The Aryans are said to have entered India through the fabled Khyber pass, around 1500 BC and gave rise to another civilization in Indian history, the Vedic period. The Aryans are believed to have developed the Sanskrit language and made significant inroads into the religion of the time. All these factors were to play a fundamental role in the shaping of Indian culture. The Aryans did not have a script but they developed a rich tradition. They composed the hymns of the four vedas, the great philosophic poems that are at the heart of Hindu thought. The Aryans were divided into tribes, which had settled in different regions of northwestern India. Tribal chiefmanship gradually became hereditary, though the chief usually operated with the help of advice from either a committee or the entire tribe. Tribal chiefs bearing the title Raja or king were at first little more than war-lords, and their principal duty was protection of their tribes. The power of the king positioned with the higher authority of the priests. Vedic kingship was the natural outcome of the conditions surrounding the Aryans. A king was the leader of the people in the war of aggression and defense. He is called the "Protector of the people". A study of the Rigveda shows that the king was no longer merely a leader of a primitive tribe, but occupied a position of per-eminence among the people. The protection of the people was the sacred duty of the king. In return, he expected and received loyal obedience from his subjects in the sense of a tribute to the king. With work specialization, the internal division of the Aryan society developed along caste lines. Their social framework was composed mainly of the following groups: the Brahmana (priests), Kshatriya (warriors), Vaishya (agriculturists) and Shudra (workers). The Brahmanas were referred to as the receivers of gift. The Vaishyas had to pay tribute for the lands that they got from the Kshatriya nobles. It was, in the beginning, a division of occupations; as such it was open and flexible. Much later, caste status and the corresponding occupation came

The narratives of exile and diaspora by Mahmud Darwish

The narratives of exile and diaspora by Mahmud Darwish â€Å"The narrative of exile and diaspora† is all about Mahmud Darwish’s expressions of his frustrations with the way his fellow countrymen face injustice cases in their own country and even how things get worse for them when they flee their country in the attempt to try and find better living environments. Mahmud Darwish is a Palestinian poet and an author who feels disgusted by the challenges facing his fellow countrymen.Advertising We will write a custom essay sample on ‘The narratives of exile and diaspora’ by Mahmud Darwish specifically for you for only $16.05 $11/page Learn More He holds a grudge with the entire Palestinian government describing it as a dictatorial form of leadership. He goes further to blame the government for what he calls failure to give proper care to its citizens. This renders them to painful and miserable deaths that he thinks could not be happening had the government taken the responsibility of protect ing their civilians. The theme of exile and diaspora as portrayed in Darwish’s poem can be traced back to the beginning of the earth. This happened when Adam and Eve disobeyed God’s command of not eating the forbidden fruit. The angels of God carrying swords of fire threw them out of the Garden of Eden. They hence had to flee out of Eden and seek refuge elsewhere. However, in reality the problem of exile originated from the turbulence that occurred in the Arab world caused by the Second World War activities. The Second World War led to the formation of movements aimed at opposing European colonialism leading to massive changes in political and social arena in the Arab world. For example, the formation of Arab Nationalism in the attempt to counteract the Europeans leads to the eruption of several movements in the Arab world to oppose colonialism. Such revolutions significantly affected the lives of many civilians. The civilians that inhabited Arab countries faced proble ms such as racial segregations and lack of proper protection by their own government. The most affected people are those who inhabited countries such as Palestine, Iraq, Egypt and Yemen. The claims made by Darwish are true according to Jewish literature. The author expresses his frustration at challenges such as racial discrimination, displacement, dictatorial leadership and the fact that Arab countries are full of tyranny and governed by the sword as they describe it.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More As mentioned above, most civilians in the sword governed Arabic countries such as Yemen and Palestine who are the author’s main concern flee their own countries in search for refuge abroad. The most affected groups are the revolutionists and the top intellects that pioneered the whole idea of revolution and anti-colonialism movements. The leader’s ideas lead to war outbreaks between their own countries and the colonists. However, the others run away for fear of assassination by their superiors who either saw them as a threat or thought they could use the secrets they know to bring them to the ground. There were also dictatorial regimes, especially in Algeria where leaders killed their own civilians or created conditions that could not be tolerated by their citizens hence the need to flee. In fact, the governments of Algeria installed police forces and laws that were too hard for the civilians. Instead of enforcing law and order and ensuring that the citizens accessed protection they created conditions that pushed the civilians out of their own country. The other contributing factor is the tragic war that erupted between the author’s country, Palestine and the Israelites that led to among others the massive exodus of Palestinian refugees in the years one thousand nine hundred and forty seven and the year one thousand nine hu ndred and sixty seven. Their governments installed brutal police that instead of protecting the citizens, they oppressed them. As a result, they were not only defeated by their enemies but also lost thousands of their productive citizens who ran to other countries as refugees. It is absurd that the countries where the citizens run to for help and where they expect to get solutions, as well as a home away from home, prove to be even a worse temptation as they receive the opposite of their expectations while there. Mahmud Darwish claims that it is extremely ironic that Arabs are not fairly treated in fellow Arab countries. He gives an example of a Palestine who was found lying dead in Lebanon on top of a stone. All that is in his pocket are a few coins and a travelling document.Advertising We will write a custom essay sample on ‘The narratives of exile and diaspora’ by Mahmud Darwish specifically for you for only $16.05 $11/page Learn More From t his data, it is vividly evident that the refugees in Lebanon suffer deprivation of many rights. For example, instead of provision of a passport, all that a refugee had is a travelling permit. The story goes on to claim that the mother of the deceased kissed him and then mourns helplessly for a whole year. In conclusion, Mahmud Darwish claims that the emergence of exile and diaspora dwelling has been heavy because the Arab country governments lack commitment to provide their citizens with security. The problems faced by refugees are as a result of the governments of fellow Arab countries as they have totally failed to appreciate and embrace brotherhood. The only way to eradicate this problem is through self-responsibility among governments.

Thank You After Interview Email

Thank You After Interview Email Despite the dour news reports, many companys are hiring! This article will help you write a thank you after interview email that helps you get the job. After a lengthy search process, two candidates qualified for the final interview with two vice-presidents for a lucrative sales position with an excellent company. After the interview, the vice-presidents were equally impressed with both candidates and unsure who to hire. Then, they received the candidate's thank you after interview email, and one was immediately hired and the other immediately excluded. Let's look at the thank you after interview email and examine what worked and what did not. (Note: The ideal candidate would demonstrate both a proven strong sales track record AND have the personality to build sincere business relationships with established company clients. Up until these emails were received, they appeared equally qualified.) HIRED From: ClaudiaLastName@youremailhost.com (Neutral, professional email address) Sent: Wednesday, July 16, 2011 10:09 PM To: Smith, Mike Subject: Thank you from Claudia LastNameDear Mike:Thank you for taking the time to meet with me today. I enjoyed our remote office venue! (Nice reminder of their meeting and her flexibility. The conference room they had booked for the interview was locked so the interview occurred in an airport restaurant.) I am proud of my 24 plus years of sales and management experience. I am a top sales performer eminently comfortable with all aspects of sales, and sales management. I am even more excited about this position after meeting with you and learning it requires diligent focus on relationship building. This is the area of sales I most enjoy and cultivate. When you speak with my references, I'm sure they'll attest to my genuine interest in learning about their businesses and our long-standing relationships. Susan Demers at Summit Team, who is on my reference list, and I worked together on a customized customer service project that is particularly similar. (This comment is great: targeted directly to the job requirement, with specific testimony to her ability, and includes a reference link). I excel in: ââ€" ª development of sales opportunities ââ€" ª building long-term customer relationships ââ€" ª high level computer literacy ââ€" ª attaining results (This long bullet list is a wordy and lacks specificity. All sales professionals should possess these characteristics so it doesn't add much but unnecessary length. Better would be to pick two or three traits that best match this job and demonstrate her suitability. For example, since relationship building is so important, bullet three specific examples which demonstrate this.) Again, thank you for the opportunity to meet with you and Matt. It would be an honor to be considered and hopefully become a part of the COMPANY NAME team to assist schools to manage the financial aspects of their education mission most efficiently. (Great close - she demonstrated she understands the company mission and where she fits in.) Kindest Regards, (Appropriate closing salutation.)Claudia LAST NAME †¨(555) 555-5555 Business Email WritingThis is a great example of matching content and tone to her readers, the two hiring vice-presidents. She engaged and convinced them because all content addressed their focus and issues, not hers. And, this writing skill earned her a great position. NOT HIRED From: seektheburn@youremailhost.com (If you have an unusual personal email address that reflects a personal interest, create a more neutral email account for your job search. Let's hope this address reflects an exercise enthusiast rather than a proclivity towards pyromania.) Sent: Wednesday, July 16, 2011 3:41 PM To: Smith, Mike†¨Subject: Meeting (Vague subject line) Mike, (Business email salutations for more formal email communication should use a colon, following business letter format. Personal messages and very informal email business communication use a comma. Also, there should be an appropriate professional business salutation included: "Dear Mike:" is best.) Thanks for meeting with me today. You guys make a great pair. ("You guys" is much too familiar and slang for business communication between people who have only met once, particularly in a job search. These "guys" were two company vice-presidents who had the final hiring decision.) I definitely appreciate the gentle banter. (About what? It seems the writer is trying to make a connection, but it falls far short. How does this statement convince his readers, the hiring vice-presidents, why he will best fill in their position?) I am excited about the possibility of coming aboard. I am confident that I can make a positive contribution to help grow the business. My experience speaks for itself. (Really? Unless the only job requirement is confidence, there is no other relevant content introduced here that demonstrates job suitability. Since this position is equally about sales and fostering relationships with clients, understanding their business needs by listening well, and problem solving, it was this paragraph that cost him the job. The vice-presidents felt he was too self-focused, and even too arrogant, for the position. They needed a highly skilled sales professional which implicitly requires competitiveness, hustle and focus, and he met that requirement. But, they also needed someone who listened to clients, and this paragraph made them think he lacked that skill. One vice-president commented, "If he can't write a thank you email without alienating us, what will he do to a client sales proposal?") To Good Tidings! (Avoid trite, meaningless closings. How does good tidings relate to this situation?)Steve (A job thank you message requires a closing salutation, such as "Best regards," not just a name.) The overall tone and content of this email was fully writer focused. All business communication should be reader focused. In this case, the message needed to include content and tone that would resonate to the two vice-presidents who interviewed him. It needed to convince them he would be the best person for their particular job. Instead, it was all about him and his perspectives.His lack of reader focus cost him a lucrative job he really wanted. Business Email writing is a requisite skill. Invest in your career growth in this Email Course.

A comparison between the Japanese kimono and Chinese robe Research Paper

A comparison between the Japanese kimono and Chinese robe - Research Paper Example Dress materials and designs are the best indicators of the history of a particular region. It holds absolutely true when we say that by looking at the texture, designs, pattern and also the color of the dress material that was worn, one could easily decipher the culture of the people who wore it and also get to the know their way of life in general. Japanese kimono and Chinese robes have been brought into comparison as they resemble each other to a very great extent. There seems to be a cultural link between that of Japan and China which could be deciphered from their clothing. Japanese kimono and Chinese robes looks similar yet comes with their own uniqueness.The kimono came into being in the fifth century. A kimono robe is the typical sign of the Asian cultures. The garment has its long history entrenched in the hearts of the Japanese and Chinese culture. Later, the garment was made more contemporary to include kimono robes that are fundamentally all one size for both men and women . While silk kimonos are traditional garments in Japan, Chinese have Cheongsam as their traditional Chinese garment (Garrett, 1998). Both of these garments are very old and carry with it a long lost historical angle to it. Kimono, a piece of clothing, is not just a form of dressing among the Japanese but is also a clear-cut manifestation of how the Japanese history has evolved over time. The style of Kimono has been altered from one age to that of another and it has undergone changes throughout its history and has finally attained a form today. Goldstein-Gidoni (1997, p. 35) comments â€Å"The word kimono used in contemporary Japanese refers to the modern kimono, which â€Å"stems from the decorative festive clothing worn on special occasions† The inception time of the Kimono dates back to the time in Japan history pointed out as a specific period. That specific period is the Jomon period (Said, 1995). Kimono was in the form of a piece of clothing that was loosely draped ove r the body of the wearer. Those times, people did not pay much of attention to clothing as their major activity was to go for hunt and assembling. It was between the year 300 and 550 AD, Kimono dress patterns went for a change. Now the influence of the Chinese culture over the Japanese can be seen and the Kimono dress became a two-piece cloth. The arrival and the settlement of the Chinese in Japan brought about a huge change in their dressing patterns. Kimono was made in white color that was taken from the silk worm. Figure 2: Chinese White Women’

Scrum Methods in Software Development Research Paper

Scrum Methods in Software Development - Research Paper Example In this scenario, many researchers present the common description of the agile manifesto. According to researchers such as (Lucia and Qusef; Paetsch, Eberlein and Maurer; Kavitha and Thomas) agile methodology its family members are based on the following principles (Lucia & Qusef, 2010; Paetsch et al., 2003; Kavitha & Thomas, 2011): Without a doubt, agile software development methodologies have been developed to deal with the issues of delivering high quality software promptly under quickly and continuously changing business environment and requirements. In fact, agile software development methodologies have an excellent reputation in the IT and software sector. The research has shown than more than 69% of IT firms are adapting one or more agile methodologies for use in common project management as well as organizational development (Lucia and Qusef). Previous researches that have been conducted to determine positive and negative impacts of agile software development methodologies are mainly based on unreliable and subjective verification instead of logical and experimental assessment. However, at the present, there exists a large amount of facts and proofs on agile software development methodologies in various forms such as case studies, experiments and experience reports carried out on a wide variety of aspects of agile approaches taking into consideration different software development scenarios. In addition, a number of survey studies have been carried out by different researchers which present a broader and general idea on the position of agile approaches in various software development firms. In this scenario, the results of the Forrester survey revealed that whereas to the extent that more than 14% of European enterprises and North American are presently making use of agile approaches, on the other hand more

Different Cusines I Eat Essay Example for Free

Different Cusines I Eat Essay Eating with the people you love is the most blissful moments you could ever have, and eating your favorite kinds of ethnic cuisines with the people you love†¦ now that’s the best moments you could ever have. One of the delights of life is eating with friends, second to that is talking about eating. And, for an unsurpassed double whammy, there is talking about eating while you are eating with friends. said by Laurie Colwin. Every cuisine had its own taste, culture and history behind every cuisine we eat. My 3 favorite ethnic cuisines are Mediterranean, Far East Asian, and Indian. First kind of ethnic cuisine is Mediterranean. Which gain its name from the countries that border the Mediterranean Sea. The important aspects of the Mediterranean diet are high intakes of grains, fruits, vegetables, olive oil, onions, garlic, fresh herbs, seafood, and cereals, such as nuts, seeds, and dried beans. Cheese, yogurt, fish, and poultry are consumed in low to moderate amounts, and little red meat is eaten. Some of the common/my favorite foods that you might have heard are hummus, pita, chicken/ beef/ lamb kabobs, chicken/beef/falafel shawarma and baklava. Second kinds of ethnic cuisine are the Far East Asian cuisines. Food is an important part of their history and culture. Rice and noodles compose of the important part in the Asian cuisine. Besides, Asians’ daily meals consist of six food groups: grains (or starch staples), vegetables, fruits, legumes, meat, and spices. Asian cooking has developed into a very sophisticated art because Asian food also focuses on the harmony of sight, smell, taste, and texture. Moreover, color, aroma, and flavor are not the only the key elements in Asian cooking; nutrition is also highly concerned for most Asian dishes are cooked with meat and vegetables together, so the foods are low in calories, high in nutrients, invariably well balanced. In addition, the different climate and agriculture from East to West and North to South, and various cooking methods, such as roasting, boiling, steaming, stewing, and stir-frying create several kinds of Asian cuisine. Third kind of http://componchu. blogspot. com/2005/06/my-final-essay-for-this-semester. html http://jpgmag. com/stories/18131.

‘Who am I when I am transported?’ Postcolonialism and Peter Carey’s Jack Maggs :: Essays Papers

‘Who am I when I am transported?’ Postcolonialism and Peter Carey’s Jack Maggs In Decolonising Fictions, theorists Diana Brydon and Helen Tiffin claim that postcolonial writers create texts that ‘write back’ against imperial fictions and question the values once taken for granted by the once dominant Anglocentric discourse of the imperial epicentre. In Jack Maggs the process of ‘writing back’ is well illustrated. As in Jean Rhy’s Wide Sargasso Sea , the colonial ‘other’ character from a canonised Victorian novel becomes the principal figure in a modern 'decolonising' text, and the peripheral reaches of empire become of central importance. In Jack Maggs, Australian novelist Peter Carey reconfigures the plot of Dickens’s classic Great Expectations so that it is the maginalised, (colonial) convict figure who now becomes the narrative focus. By filtering the experiences of the exiled convict through a post-colonial lens, Carey creates a text that pays homage too, yet simultaneously questions the values at the heart of the source text’s imperialist discourse. As Brydon and Tiffin point out, Anglocentrism refuses Post-Colonial territories the right to their own identities, assuming instead that they are merely engulfable parts of the imperial centre. Therefore, in Great Expectations, Australia functioned not as a coherent, cohesive nation, but rather, as an off stage peripheral location were characters awaited their return to the on stage action of the imperial centre, London . Carey tackles this trend head on, by writing a novel that seeks ‘non repressive alternatives to imperialist discourse’ and which refuses to privilege the metropolitan centre over the Colonial margins. At the heart of the text’s reconfiguration of imperialist discourse lies the complex relationship between returned convict Jack Maggs and up-and-coming writer Tobias Oates. Significantly, Oates bears more than a few biographical similarities with Charles Dickens. For instance, like Dickens, Oates has a feckless, indebted father, an unhappy marriage, a fascination with mesmerism, and the fierce desire to make his name ‘not just as the author of comic adventures, but as a novelist who might one day topple Thackeray himself’ (Carey 43). By having Oates, a fictionalised Charles Dickens figure, exist in the same imaginative space as Jack Maggs, the modern reworking of one of Dickens’ most memorable characters, Carey is able to explore not only the questions left unanswered by the source text, but also the difficult relationship that exists between character and creator. The relationship between Oates, soon to become the Empire’s greatest living writer, and Maggs, the marginalised colonial figure, is one that parallels the manner in which the literary potential of the Imperial colonies was mined by Victorian writers.

Dreaming has been there since the existence of man Essay

Dreaming is a communication between the body, mind and the spirit in a symbolic communicative environmental state of being. Our brains being active way all the time, but at different states of consciousness example, being alert, awake, asleep, bored, day dreaming cause different waves in brain as far as the activity is concerned. The brain mind and spirit, while at rest (when a person is sleeping) will review and analyses many things. This goes around emotions, ideas, thoughts, actions of a short terms memory. This has a background of someone’s past life, and philosophy to influence it. The mind is also processing spiritual data, beliefs, and any communication from the higher power (God). All this information together with subconscious of what people ever told you, is then processed but without supervision by any person. All this information is put together by the mind in a form of Visual Screen play, as a mixture of many things such as sight, sound, emotion and imagined interactivity. This will definitely yield that which is referred to as dreams. Dreaming is easily influenced by factors in a person’s life and spirit, these influences bring about divisions that almost same as God’s. They are usually categorized as standard, prophetic, nightmares and physical dreams. Standard dreams have a tendency of precognition happening randomly. Prophetic ones are those dreams carrying a message of what is going to happen in the future. It could be calling for repentance, change of behavior or getting prepared for an on coming disaster. Nightmares are sort of dreams that will frighten or upset the dream and it may take some time before someone gets back to sleep after having a nightmare. This is why dreaming is such a important thing because sometimes it may bring wealth, health, escape, spiritual gain etc. if dreaming is taken seriously, that is if people could get to concentrate and remember their dreams, there could be very important messages hidden in the dreams. Dreaming may be important to remember and I will discuss a few ways that would help a person interested in recalling their dreams do so. It is believed that if you get to bed a well relaxed person, pay attention to the main issues on the mind, give yourself a suggestion/idea to remember your dreams, plan to wake up slowly and peacefully such that you don’t lost track of the dream you may have had by rocketing out of the bed; then most likely you will manage to recall the dreams you had in the night. It is also suggested that each a well balanced diet will help recall your dreams this is for the reason that all parts of the body including the brain is well nourished with a healthy diet. Once the person recalls the dream, it is important to analyze it. This can be done by identifying the main concept of the dream. This will involve taking away all details and looking at the dream as a whole. Concepts are for helping someone find the bigger picture and since they are too vague to use as a clear picture it is important then to take away details that appear vague and be left with the very central picture. Once this is done then it is important to match the concept to a certain area of your life. Try to see if there any element of your life that seems very precious to you, and then look if there is any possibility of it being damaged in any way as far as the dreams is concerned. If the answer is that there could be damage to your life, then re-examine the situation and the solution might just present itself to you. Dreaming and its meaning are somehow related to animals and other universal symbols. Animals are sometimes symbolizing our traits, good or bad. Vehicles are to symbolize the direction we are headed. Children may symbolize something new and joyous while clothing may symbolize moods which are also related to attitudes we usually have. While dreaming about death may be common and scaring it is believed to bring changes and very dramatic and major ones. It may symbolize confronting fear of change or fear of death. It could also signify threat. Another common dream is that involving people. This may be a symbol of a personal trait as long as the dream is not prophetic.

Oodgeroo Noonuccal Essay Essay

How the language of ‘We are going and ‘Let us not be bitter’ demonstrates Oodgeroo Noonuccal’s perspective on Aboriginal rights. Oodgeroo Noonuccal was an Australian poet, activist, artist and a campaigner for Aboriginal rights. Her poems ‘We are going’ and ‘Let us not be bitter’ conveys the loss of the Indigenous culture and how much they suffered because of this. Oodgeroo Noonuccal’s perspective on Aboriginal rights is impassioned, concern and worry for the loss of her family and home. She expresses these emotions using imagery, poetic structures and poetic techniques, such as inclusive language and symbolism, to strongly represent what she is feeling and how much the Indigenous people have suffered through. Oodgeroo Noonuccal uses vivid imagery to describe the environment around her and how the beauty of the land changed since the arrival of European settlers. The poet described her and her people as part of the land with this quote from the poem ‘We are going’; â€Å" We are nature and the past, all the old ways.† This emphasises that the Indigenous people were one with the land. But Oodgeroo also describes how she felt her people were being treated and how the white invaders took care of the sacred land; â€Å"Notice of the estate agent reads ‘Rubbish May Be Tipped Here’†. She says this to convey that the white men are not only treating the land like trash, but also the home of Indigenous people and their livelihood. The use of imagery shows Oodgeroo Noonuccal’s despair and misery towards what had happened to the treatment of the sacred land and the Aboriginal people. In the poem ‘Let us not be bitter’, Oodgeroo Noonuccal uses a poetic structure known as enjambment. An example of enjambment can be seen here from the poem ‘Let us not be bitter’; â€Å"Let us try to understand the white man’s ways / And accept them as they accept us†. The constant flow in Oodgeroo’s poem, ‘Let us not be bitter’, helps influence her people to move on and continue with life. This particular sentence shows her determination for her people because she urges the Indigenous to move forward and to unite with the white invaders even after all the hardship they had faced. Therefore, this particular poetic structure, enjambment, helps convey Oodgeroo Noonuccal’s willpower and passion for the uniting and  reconciliation between the Indigenous people of Australia and the European settlers, despite the hardship they had gone through. Oodgeroo Noonuccal uses poetic techniques such as inclusive language and symbolism to help present her strong passion of Aboriginal rights. Throughout both the ‘We are going’ and ‘Let us not be bitter’ poems, Oodgeroo Noonuccal uses inclusive language. This language technique uses words such as ‘we’, ‘us’ which includes more than one person. In the poem ‘We are going’, some examples of inclusive language are evident in the following phrases: â€Å"We are the corroboree and the bora ground, / We are the old ceremonies, the laws of the elders.† Not only is inclusive language used for emphasising the Indigenous people’s togetherness with each other but it also shows how they are one with the land and their culture. In ‘Let us not be bitter’, inclusive language can be seen this sentence: â€Å"Time for us stood still; now we know†. In these examples, inclusive language is used to show that no matter what happens, Oodgeroo Noonuccal’s people will always be together. It also explains how no one is left out – the act of Kanyini. Symbolism is another language technique Oodgeroo Noonuccal uses in both of her poems. An example of symbolism in the poem ‘We are going’ is; â€Å"Where now the many white men hurry about like ants†. Not only is there symbolism evident in this sentence but a language technique called simile is present as well. In ‘Let us not be bitter’, this sentence shows the use of symbolism: â€Å"The future comes like dawn after the dark†. Symbolism in ‘We are going’ helps convey the image of the European people probably on their way to work with blank faces. This also shows that the Aboriginal people consider them as ants due to the fact that they cant tell the difference from one European to another. This may be because the white people act like robots or machines in the way they work and act. In ‘Let us not be bitter’, symbolism is used to show and represent th at light was comes after the dark. It is used to show hope for the Aboriginal people. Oodgeroo Noonuccal is an Australian poet who wrote the poems ‘We are going’ and ‘Let us not be bitter’. Her perspective on Aboriginal rights is concern, passion and worry for her people and land. Using vivid imagery, poetic structure, enjambment for example, and poetic techniques such as inclusive  language and symbolism conveys these feelings to her audience clearly. Oodgeroo uses vivid imagery to show her despair and misery towards what had happened to the treatment of the sacred land and the Aboriginal people. She uses a poetic structure called enjambment to help convince the Indigenous people to continue to move on like the flow of her poem. An Oodgeroo Noonuccal uses poetic techniques such as inclusive language and symbolism to explain the Aboriginal people’s connection to the land how there is always light after the dark.

War Propaganda in WWI and WWII essays

War Propaganda in WWI and WWII essays During the First World War, people started realizing that campaigns and techniques of mass persuasion were working their way around the world. It was not the first instance of the use of propaganda, but it was the period in which it was relied upon heavily to manipulate the masses. In light of this excessive use, it was immediately labeled as an evil to orchestrate people to a certain way of thinking because it was slanted toward a particular position. The term "propaganda" originated with the Roman Catholic Church and its efforts to propagate its faith. The creation of the Congregation for the Propagation of the Faith was partly a response to the Protestant Reformation. It set up centralized control and coordination of the Church's basic religious messages. Its persuasive techniques are regularly applied by politicians, advertisers, journalists, radio personalities, and others who are interested in influencing human behavior. It entered into popular usage referring to a deceitful communication, and it was consequently used to refer to many communications of totalitarian regimes, such as the fascists, the Marxists, and the Nazis. Also known as the "Big Lie," this technique was popularized by Josef Goebbels, the Nazi minister of propaganda, who said that "People would believe anything, no matter how false, as long as it was repeated consistently and confidently." To fully understand Hitler in 1933, one must realize that ever since the Balkan Wars, great nationalism was promoted in Europe. Perhaps this was the first step toward propaganda. There were incredible debates over social tensions rising and new domestic policies which induced nationalism, a crucial point leading to the Great War. People were greatly impressed by their own nations' strength and were careless of the risks of wars and social revolutions. As the war progressed in 1914, by August, the people thought that their soldiers would be home for Christmas and this was...

Great Hammerhead Shark

Great Hammerhead Shark The great hammerhead shark (Sphyrna mokarran) is the largest of the 9 species of hammerhead sharks. These sharks are easily recognized by their unique hammer or shovel-shaped heads. Description The great hammerhead can reach a maximum length of about 20 feet, but their average length is about 12 feet. Their maximum length is about 990 pounds. They have a grayish-brown to light gray back and white underside. Great hammerhead sharks have a notch in the center of their head, which is known as a cephalofoil. The cephalofoil has a gentle curve in juvenile sharks but becomes straight as the shark ages. Great hammerhead sharks have a very tall, curved first dorsal fin and a smaller second dorsal fin. They have 5-gill slits. Classification Kingdom: AnimaliaPhylum: ChordataSubphylum: GnathostomataSuperclass: PiscesClass: ElasmobranchiiSubclass: NeoselachiiInfraclass: SelachiiSuperorder: GaleomorphiOrder: CarcharhiniformesFamily: SphyrnidaeGenus: SphyrnaSpecies: mokarran Habitat and Distribution Great hammerhead sharks live in warm temperate and tropical waters in the Atlantic, Pacific, and Indian Oceans. They are also found in the Mediterranean and Black Seas and Arabian Gulf. They undertake seasonal migrations to cooler waters in the summer. Great hammerheads may be found in both nearshore and offshore waters, over continental shelves, near islands, and near coral reefs. Feeding Hammerheads use their cephalofoils for detection of prey using their electro-reception system. This system allows them to detect their prey by electrical fields. Great hammerhead sharks primarily feed at dusk and eat stingrays, invertebrates, and fish, including even other great hammerheads. Their favorite prey is rays, which they pin down using their heads. They then bite at the rays wings to immobilize them and eat the entire ray, including the tail spine. Reproduction Great hammerhead sharks may mate at the surface, which is unusual behavior for a shark. During mating, the male transfers sperm to the female via his claspers. Great hammerhead sharks are viviparous (give birth to live young). The gestation period for a female shark is about 11 months, and 6-42 pups are born live. The pups are about 2 feet long at birth. Shark Attacks Hammerhead sharks are generally not dangerous to humans, but great hammerheads should be avoided due to their size. Hammerhead sharks, in general, are listed by the International Shark Attack File #8 on its list of species responsible for shark attacks from the years 1580 to 2011. During this time, hammerheads were responsible for 17 non-fatal, unprovoked attacks and 20 fatal, provoked attacks. Conservation Great hammerheads are listed as endangered by the IUCN Red List due to their slow reproduction rate, high bycatch mortality and harvest in shark finning operations. The IUCN encourages implementation of shark finning bans to protect this species. References and Further Information ARKive. Great Hammerhead. Accessed June 30, 2012.Bester, Cathleen.Great Hammerhead Shark. Florida Museum of Natural History. Accessed June 30, 2012.Carpenter, K.E. Great Hammerhead: Sphyrna mokarran. Accessed June 30, 2012.Compagno, L., Dando, M. and S. Fowler. 2005. Sharks of the World. Princeton University Press.Denham, J., Stevens, J., Simpfendorfer, C.A., Heupel, M.R., Cliff, G., Morgan, A., Graham, R., Ducrocq, M., Dulvy, N.D, Seisay, M., Asber, M., Valenti, S.V., Litvinov, F., Martins, P., Lemine Ould Sidi, M. Tous, P. and Bucal, D. 2007. Sphyrna mokarran. In: IUCN 2012. IUCN Red List of Threatened Species. Version 2012.1... Accessed June 30, 2012.Florida Museum of Natural History. 2012. ISAF Statistics on Attacking Species of Shark. Accessed June 30, 2012.Krupa, D. 2002. Why the Hammerhead Sharks Head is In the Shape Its In. American Physiological Society. Accessed June 30, 2012.ScienceDaily. 2010. Hammerhead Shark Study Shows Cascade of Evolution Affected Size, Head Shape. A ccessed June 30, 2012.

Food allergies and intolerances research paper Essay

Food allergies and intolerances research paper - Essay Example This study will help identify variables that cause the disorders and analysis of these factors will help rectify and solve the research problem to a great extent, which in turn shall reflect on the intellectual productivity of the student community. Variable is any event, behavior or situation that has at least two values. There are three types of variables namely dependent, independent and moderating variable. Dependent variable changes or varies on account of changes in other variables and is usually the main problem of research. Independent variables influence the dependent variable. This is often called the intervention or treatment. Moderating variable has an effect on the relationship between dependent and independent variables. Seven variables have been identified in the problem namely Among the seven variables The eating disorder is the dependent variable. Pathogenic infection, metabolic disturbance, unhygienic food preparation, junk foods are independent variables that influence the dependent variable. Physical exercise and awareness are moderating variables. As discussed an independent variable influence the dependent variable. ... Pathogenic infection, metabolic disturbance, unhygienic food preparation, junk foods are independent variables that influence the dependent variable. Physical exercise and awareness are moderating variables. As discussed an independent variable influence the dependent variable. An analysis of the influence of the independent variables on the dependent variable gives a great insight on the problem. Any pathogenic infection by oral portal of entry causes enteric disorders .For example, typhoid, cholera, amoebic dysentery and viral hepatitis are food and waterborne infections that cause enteric disorder. Any infection in turn causes a metabolic disturbance of some order. Unhygienic food preparation always leads to food borne infections and Junk food causes both infection and metabolic disturbance. Physical exercise and awareness are moderating variables whose presence or absence will determine to a great extent the relationship between the dependent and independent variables. For exampl e lack of awareness always leads to indiscriminate eating habits and thus disorders. Regular physical exercise gives a good immune system, which gives protection against the disorders. The relationship that exists between these variables can be diagrammatically represented as follows; Infections,Metabolic disturbance, Unhygienic - Leads Eating Disorders Food preparation, Junk food Dependent variable Independent variables Yes Physical exercise no

Robbing people of the ability to see enormous opportunities directly Essay - 2

Robbing people of the ability to see enormous opportunities directly in front of them - Essay Example Much as with many nebulous and difficult to define terms, this American dream means something different for almost each and every individual that seeks to integrate with it. Rather than arguing whether or not the American dream is ultimately a life were dead, this brief analysis will seek to analyze whether or not present America is something of a â€Å"stacked deck† and whether or not the current system is robbing people of their ability to see enormous opportunities directly in front of them. As a function of such an analysis, three of the readings which have been engaged during the course of the semester will be utilized to prove that the current system of opportunity and potential that exists for the individual within the United States is ultimately constrained and unreflective of the faults height and bravado that is so oftentimes associated with such terms as the American dream. In such a manner, it will be the goal of this author to prove to the reader why the United St ates, in its present form, promise and hopeless situation for many participants within its society. Although it is not hard to disagree with such political buffoons as Rush Limbaugh, the point that he made with regards to disagreeing with the overall level of potential and opportunity that exists within the United States was less outlandish been many of his other statements. Ultimately, what them off claimed was the following â€Å"such an understanding robs people of the ability to see the enormous opportunities directly in front of them†. Such a statement assumes that these semi-nebulous â€Å"opportunities† exist for each and every member of the society; a fact that has been fundamentally disproven with regards to the literature which will be discussed and with regards to existing literature outside this given subject matter. In such a way, the reader can definitively understand that the opportunities and potential that someone such as Rush Limbaugh, a

Annotated Bibliography Essay Example | Topics and Well Written Essays - 2000 words - 4

Annotated Bibliography - Essay Example According to the authors, the need is to establish a strong link between theory and practice in order to improve the supervision of students’ activities within the classroom. This article also relates to the subject of supervisory principles in education in a sense that it provides an effective framework for supervisors’ training which teachers can use to improve their supervision skills. The purpose of this article as mentioned by the authors is to identify the key empirical and theoretical considerations that should be able to support the need of effective training for educators and supervisors. The authors have explored the content of different training courses to know whether an appropriate model of supervision exists in the field of medicine or not. In this article, the authors argue that if there is no explanatory model in place for training, the training of supervisors should be based on relevant existing information about models of supervision and learning processes. This article is based primarily on the need to improve teacher efficacy and supervision in the education resource-room context. The objectives of the research were to prove the validity of the Gibson and Dembo Teacher Efficacy Scale in the special education context, as well as to examine the association between the use of instructional supervision and teacher efficacy. The authors of this article examined the relationship in order come up with the judgment about the strength of the relationship and its role in improving students’ learning. The article contains a good amount of information on the relationship between teacher efficacy and instructional supervision. In this article, the author discusses the importance of translating the principles of managing human behaviors and organizational activities into successful business practices. The main idea presented by the author is that the

Benefits Of Virtue Ethics And Morals Philosophy Essay

Benefits Of Virtue Ethics And Morals Philosophy Essay When I think of virtue ethics, I think about myself and what or how I think of individual character. Many people say that I am kind, caring and very considerate person. That always think about other people and how I can help them. This would be because my moral belief is that I treat others as I like to be treated. So if you want respect then you have to give respect. But I also think about how I feel when I help someone. So you may ask yourself, what does that have to do with virtue ethics? Aristotle who is a virtue ethicist from Greece says that a virtuous person is not one that does the right act but one who consistently does the right act and for the right reason (Waller, 2005, p. 98). I myself know that I am consistently kind to people and care very much for people in my life but also for the elderly, kids and pets and I do this for the right reasons and that would be because it makes me feel good about myself. Aristotle also says that we are what we repeatedly do and that excellence is not an act but a habit (Waller, 2005, p. 98). I can say that I agree with that because when go see my mom who lives in a senior building and some who know what I do for work and need help or if they just want to sit and talk or need a ride to the store. I am always willing to help them and they want to pay me but I refuse because it is a habit for me to be nice and kind to them. When I am out and about and I see a dog it is a habit that I stop and pat the dog and talk to them because I am an animal lover. For me as I have stated I am a true animal lover so I do believe that not only humans but animals and insects should have some moral consideration. Tom Regan proposed that inherent worth need only be the subject of a life (Waller, 2005, p. 135) and I agree with him. What people forget about is that supposedly humans were apes way back when or should say humans evolved from gorillas. But animals of all species shapes and sizes have minds and feelings just like humans. They also have moral codes as well for example: a female gorilla has children and gives them love as well as teaches them how to survive and teaches her young right from wrong whether it is in eating a banana compared to pineapple or fighting with its siblings, just like a human mother does with her children. So it makes me wonder why anyone could be cruel to any animal. For many people they may question whether morality really does exist. For me I would have to say how you can think that it does not. Humans are a species that live life socially and if there were no morals in the world we would have to think of all the craziness that would be in the world and people would not live socially. Without having morals, humans could become extinct because no one would have a care in the world of who can do whatever to whomever like murder, rape, theft and there would be no reason to stop any of that. So by having morals in the world most people do not commit murder and rape or steal from another even though some people do those things that are not morally correct by many standards. Morals help bring peace to the world. The Rain Forest is an environmental dilemma for many years now. Some people do not care about the Rain Forest so they want to take the trees down to create products and not care about what how that affects life itself for humans or for the animals of all kind that live there and need to have it for survival. The Rain Forest not only affects the survival of animals but for humans as well. Then you have some people who believe that by taking down the trees in which will destroy the rain forest will affect humans as well as animals. These are the people that I agree with. It would be morally wrong to destroy that forest. Without the forest many of animals and insects that is needed for many different reasons that make the environment work in a positive way would disappear in return it would affect the environment itself. There are certain insects that eat other insects to make sure their populations do not get crazy and then you have the animals that use the water to survive and the mos t of all the trees that help keep the air clean and help with the process of oxygen. So morally it would be wrong to not only destroy the forest but to slowly be killing the animals. One way that they could prevent this would be to have a ban against anyone to cut trees for any reason in the rain forest. As humans we have already taken so much from the animals as well as from ourselves. Having virtue ethics and morals help this world for the many different reasons which keep order our society as well as the society of animals. Some people are taught from their parents to have some code of honors or morals and some are taught but just do not agree with them. We as humans only learn so much from our parents then learn the rest as we grow and develop our own virtue beliefs and morals. Cite Page Waller, B. N. (2005). Consider Ethics Theory, Readings, and Contemporary Issues. New York: Longman.

Archaeology Essay -- essays research papers

Archaeology   Ã‚  Ã‚  Ã‚  Ã‚  There is a saying that goes: One must first have an understanding of the past in order to proceed into the future. An archaeologist’s job, therefore, is very important because they have the crucial role of interpreting the past through archaeological finds. How does an archaeologist go about doing this? How does he interpret his findings? How are the artifacts that he finds related to the behaviors of past humans? Concepts such as patterning and middle range theory are the main tools used for this interpretation of the past. Patterning is the regular relationship between material objects and space, and middle range theory is how the visible archaeological data can be related to past human behaviors or actions.   Ã‚  Ã‚  Ã‚  Ã‚  Patterning is used to interpret past human behavior because the products of human action usually suggest repetitiveness or a pattern of activity that can be discerned by the archaeologist. For example in the Olsen-Chubbuck site in Colorado, a bison graveyard was discovered of 190 bison. The pattern or relationship between the bones and how they were found gives the archaeologist clues as to how the bison were butchered. Some bones were found with spear points in the bodies, some whole skeletons were found closer to the bottom, and some bones were scattered all over. It can be inferred from the patterning of the bison bones that they were butchered differently. Middle range theory also plays a p...

Comprehensive Geriatric Assessment Essay

The geriatric assessment is a multidimensional, multidisciplinary diagnostic instrument designed to collect data on the medical, psychosocial and functional capabilities and limitations of elderly patients. Various geriatric practitioners use the information generated to develop treatment and long-term follow-up plans, arrange for primary care and rehabilitative services, organize and facilitate the intricate process of case management, determine long-term care requirements and optimal placement, and make the best use of health care resources. The geriatric assessment differs from a standard medical evaluation in three general ways: (1) it focuses on elderly individuals with complex problems, (2) it emphasizes functional status and quality of life, and (3) it frequently takes advantage of an interdisciplinary team of providers. Whereas the standard medical evaluation works reasonably well in most other populations, it tends to miss some of the most prevalent problems faced by the elder patient. These challenges, often referred to as the â€Å"Five I’s of Geriatrics†, include intellectual impairment, immobility, instability, incontinence and iatrogenic disorders. The geriatric assessment effectively addresses these and many other areas of geriatric care that are crucial to the successful treatment and prevention of disease and disability in older people. Performing a comprehensive assessment is an ambitious undertaking. Below is a list of the areas geriatric providers may choose to assess: †¢ Current symptoms and illnesses and their functional impact. †¢ Current medications, their indications and effects. †¢ Relevant past illnesses. †¢ Recent and impending life changes. †¢ Objective measure of overall personal and social functionality. †¢ Current and future living environment and its appropriateness to function and prognosis. †¢ Family situation and availability. †¢ Current caregiver network including its deficiencies and potential. †¢ Objective measure of cognitive status. †¢ Objective assessment of mobility and balance. †¢ Rehabilitative status and prognosis if ill or disabled. †¢ Current emotional health and substance abuse. †¢ Nutritional status and needs. †¢ Disease risk factors, screening status, and health promotion activities. †¢ Services required and received. The primary care physician or community health worker usually initiates an assessment when he or she detects a potential problem. Like any effective medical evaluation, the geriatric assessment needs to be sufficiently flexible in scope and adaptable in content to serve a wide range of patients. A complete geriatric assessment, performed by multiple personnel over many encounters, is best suited for elders with multiple medical problems and significant functional limitations. Ideally, under these circumstances, an interdisciplinary team — representing medicine, psychiatry, social work, nutrition, physical and occupational therapy and others — performs a detailed assessment, analyzes the information, devises an intervention strategy, initiates treatment, and follows-up on the patient’s progress. Due to the intricate nature of comprehensive assessments, many teams designate a case-manager or caseworker to coordinate the entire effort. Most assessments take place in medical offices and inpatient units over multiple visits. If at all possible, however, at least one member of the team (rarely the physician) will attempt to visit the patient at home. Despite the problem of low or no reimbursement, the typically high-yield of information from even a single home visit makes it an extremely efficient use of resources. Most geriatric assessments, performed under the constraints of time and money, tend to be less comprehensive and more directed. Although such modifications are best suited to relatively high-functioning elders living in the community, many practitioners find some version of a directed geriatric assessment to be a more realistic tool in a busy practice. Patient-driven assessment instruments are also popular among geriatricians. Asking patients to complete questionnaires and perform specific tasks not  only saves time, but also it provides useful insight into their motivation and cognitive ability. To the extent that patients are unable to complete the assessment themselves, practitioners resort to traditional patient interview techniques that frequently involve input from a family member or other caregiver. During your upcoming site visits, you will perform a directed geriatric assessment (DGA), ideally with the same patient, over two sessions. In the interest of education, most of your DGA instruments are student-driven, rather than patient-driven, and require relatively little information from caregivers who may or may not be available at the time of your visit. We have divided the DGA in two parts, each with three subsections. In Part I, you will perform an expanded medical interview covering the clinical history, nutritional assessment and a social evaluation. In Part II, you will perform neuropsychiatric, physical and functional examinations. What follows is a reproduction of the History and Physical (H&P) format that you will use in your Physical Diagnosis II course next semester. Although all geriatric practitioners do not use a standard assessment format (comprehensive or otherwise), most agree on basic content. The comprehensive geriatric assessment (history & examination) following the Physical Diagnosis outline covers the most significant content areas of a prototypical geriatric assessment. As you can see, it moves well beyond the standard H&P, which is precisely the point. We have designed it to correlate as closely as possible with the history and physical you will be learning later this year. It is to your considerable advantage to review this information before meeting your patients face-to-face on the site visits. The DGA instrument you will use during your encounter immediately follows this section.

Marketing Strategies of Godrej

Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. † Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others. † Marketing has always been one of the most important and decisive tool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 P’s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products to match the consumer’s tastes and preferences. GCPL became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. Objectives and scope a) To study the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To study the expansion of Godrej group by adopting the diversification strategy. c) To study the 4 P’s of marketing in relation to the steps taken by Godrej. Product: new product lines introduced and diversification of products. ? Price: kind of pricing adopted and comparison with other manufacturers. ? Place: manufacturing plants, wholesalers, retail outlets. ? Promotion: promotion and advertising of the products of the group. d) To conduct a SWOT analysis to list out the strengths, weakness, opportunities and threats of the group. e) To study the profitability of various products of the grou p. f) To compare and analyze the products of the group with the major competitors in the market segment. The performance of any company in an industry is dependent on various micro and macro environmental factors, this projects extends to the marketing aspects of the group, the profitability of various products manufactured by the group, the various strategic alternatives adopted by the group since its inception to increase their market share. Methodology 1) The data collected for the study of marketing strategies of Godrej & Boyce group is largely secondary data which will be taken with the help of Google search engine, websites related to the products of the group, text books, magazines and newspapers. ) The help of Godrej outlets and marketing team members of the group will be taken to understand the strategies of the company. 3) Various tables, graphs, matrix and ratios will be used to analyze the profitability, growth and market share of the company. Limitations a) The study is only related to a particular company in the industry. b) The information to be used in this project is se condary as it will be taken from newspapers, internet and magazines. The ratios, graphs and tables are based on my observations and do not refer to the views of experts in the industry in general. Hence, there may be chances of discrepancies in the observations. c) The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period. UNIT-2 INDUSTRY PROFILE Furniture and Interiors Industry in India The furniture industry in India is estimated to be worth Euro 5 Billion. Within this, the wooden furniture accounts for Euro 750 million. Of this the imported furniture market is currently worth Euro 75 million and is growing at 50 – 60% each year. The furniture sector in India only makes a marginal contribution to the GDP, representing about 0. 5 per cent of the total GDP. The major part of this industry is in the informal sector that is, about 85%. The remaining 15% is in the formal sector and is made up of manufactures and importers catering to the various segment of the industry. Some of the major segments in furniture industry are Residential, Office, Contract and Institutional. There are other segments also based on the application (Kitchen, Bathroom, Bedroom, etc. or on the raw material (wooden, plastic, metal, bamboo, etc). These industry segments includes big payers from the formal sector such as Godrej & Boyce Manufacturing Co. Ltd. , BP Ergo, Featherlite, Haworth, Style Spa, Yantra, Renaissance, Millenium Lifestyles, Durian, Kian, Tangent, Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. According to one market survey home improvements (38%) and leisure holidays (37%) as the two pursuits Indian consumers are willing to indulge in. Many of the world's leading home fashion brands are available in India through domestic retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing middle class has caused an increased demand for custom-designed decor and furnishings. This extends from residential design to other sectors, such as public offices and retail centers. As of 2010, India is faced with the challenge of introducing new interior design education options that will not only increase the number of professional esigners in the country, but also set guidelines for practicing environmentally and socially responsible design. The major competitors of Godrej Interio are †¢ Zuari †¢ Alder †¢ Greaken †¢ Durien †¢ Vista INDUSTRY PROFILE OF CONSUMER PRODUCTS IN INDIA FMCG industry,  alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packa ged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry  provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13. billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP). Common FMCG products Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and igarettes, watches, soaps etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one, are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies Some of the well known FMCG companies are Sara Lee, Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. UNIT-3 Godrej profile The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses – from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms. Godrej Consumer Products Ltd Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments. Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Coloursoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Its liquid detergent brand Ezee is the market leader in its category. Godrej Interio Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co Ltd is the largest company in the Rs 300 crore organized furniture market with a market share of 20%. It offers home and office furniture along with solutions for laboratories, hospitals and health care establishments and education and training institutes. In view of growing competition, Godrej & Boyce has been upgrading its products more often to keep up with consumer’s tastes and preferences History In 1897 a young man named Ardeshir  Godrej gave up law and turned to lock making. Its founder, Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant Ardeshir went on to make safes and security equipment of highest order, and in 1930 he stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading  Godrej towards becoming  a  vibrant,  multi-business enterprise. Pirojsha  laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagr in suburbs of Mumbai. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company’s greatest asset is the trust and faith that customers place in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej’s ethical and visionary practices have allowed the company to successfully expand into a number of businesses. COMPANY OUTLOOK: Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand Into a number of businesses. Today Godrej is a leading manufacturer of goods and provide of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. Board of Directors J. N. Godrej (Chairman and Managing  Director), A. B. Godrej, N. B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah Hierarchy Personal department comprises of four employees- one deputy and 3seniors under him. Over all there  are  19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a  separate  profit making center. Profits made by each of the plants are accounted  for  separately in its Annual report also. Management. Different levels of management are as follows: A  Ã¢â‚¬â€œÃ‚  Base  level  of  management In this level, new-entrants are trained about the various levels of the department’s  Ã¢â‚¬â€œÃ‚  Operation  Ã¢â‚¬â€œÃ‚  Promotion  of  product  Ã¢â‚¬â€œÃ‚  Technical  Ã¢â‚¬â€œÃ‚  Sales  Ã¢â‚¬â€œÃ‚  This  level  consists  of  owners  and  M. D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher  level. An employee, before moving into the next level, he has to  be in each sub section for  at least two years. Products and pricing of Godrej Interio Bedroom concept ? RoyaleLinea Matt ? ZurinaSquadro ? FionaLinea Glossy ? Adrianasquadron ? EROSFlutter ? MegnusChloey ? PeareMorpheus ? Dark chocolat Price Starts from Rs 450000 to 1200000 and more [pic] Living room concept ? Coffee tables ? Sofas ? Living Room concepts Price Price starts from Rs 280000 to 800000 and more. [pic] Cupboards ? Fanfasia ? Kreation ? Similire miror ZS Slimline with locker & drawer Price Price starts from Rs 1000 to 32000 for steel cupboards and Rs 25000 to 100000 for wooden cupboards [pic] Beds ? ESCAPeare Bed ? AristaVienna Bed ? OpelWilmer Bed ? Eudora BedRoyal Bed ? Megnus BedZurina Bed ? OscarEros Bed ? Thrill Hastel BedWindsor Bed ? Zeal Hastel BedFlute Bed Price Beds price starts from Rs 29000 to 210000 and more. [pic] Study Room ? Computer furniture ? Genius study centre †¢ ACE †¢ Genius study centers †¢ Talent Price Study room price starts from Rs 10000 to 70000 [pic] Dining room ? Dining rooms ? Dining chairs ? Multi purpose chairs ? Tables They also provide dining room concepts Price Dining room concept- Rs 180000 to Rs 300000 Dining table sets – Rs 17000 to 200000 [pic] Kitchen ? Accessories units ? Kitchen layouts ? Shade cards They also provide kitchen concepts Price Price depends on sq. feet of area [pic] Home Accessories ? Potpourri ? Candles and incense sticks ? Bean bags Price Price starts from Rs 2000 to 20000 [pic] Office ? Desking ? Work stations ? Seating ? Green product ? Storage Price Price depends on space [pic] Lab products ? Anti vibration tables ? Fume-woods ? Chem storage cabinets ? Safety equipment [pic] Mattress ? Coir mattress ? Latex Mattress ? Spring mattress ? Bed accessories Price Price of single mattress starts from Rs 8000 to 70000 and the price of double mattress starts from Rs 12000 to 80000 [pic] Carpets They provide various carpets in different colours [pic] Tactical pricing strategies used by Godrej Interio ? Differential pricing strategy ? Product bundle pricing ? Value pricing Targeted segmentation 1) Demographic a) Occupation 2) Psychographic b) Social class c) Lifestyle 3) Behavioral a) User status b) Purchase occasion c) Attitude towards product or service Distribution Channels They have 150 showrooms in 21 cities. They also have 800 dealer outlets. West ~ Mumbai, Ahemdabad, Pune, Bhopal, Raipur. East ~ Kolkata, Ranchi, Patna, Guwahahti, Bhubaneshwar. North ~ Delhi, Chandigarh, Faridabad-Gaziabad, Luknow, Jaipur. South ~ Kochi, Vizag, Chennai, Hyderabad, Bangalore Godrej distributes its products from head quarters located at Piroishanager Vikhroli Mumbai Sales promotion ? Discounts and offers offered by Godrej interio for New Year. [pic] ? Exchange offer by Godrej [pic] Interio’s Green initiatives †¢ Use of natural lighting in plants saving upto 15% power. †¢ Recycling of water with reverse osmosis plant †¢ Effective utilization of in-process water. †¢ Sale of hazardous wastes only to â€Å"pollution control board† authorized parties. Community Development Godrej was one of the nation’s first corporate houses to initiate worker welfare programs. They support the Indian heritage society in Mumai. They also established schools at Udayachal. Godrej Interio partners with Anjaana Anjaani Godrej interio a well known name in home and office furniture and Godrej portal for online gaming, virtual reality and social networking both have entered into exciting associations with the movie Anjaana Anjaani. The two Godrej product offerings rewarded their lucky customers with a special meeting with the stars of the movie Ranbir Kapoor and Priyanka Chopra in Mumbai on 1st October 2010. Godrej consumer products Ltd Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with Leadership in personal, hair, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M. P. ) Guwahati (Assam) and Baddi (H. P. ). Their focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets. They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, and GODREJ NO 1. Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations. They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS; GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in its category. They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country. They are supported in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been received very well in the international market and they are present in more than — countries across the world. They are an Equal Opportunity Employer and offer very rewarding career opportunities to People who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications. Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U. K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. [pic] Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. FEW BRANDS REVIEW WITH PERFORMANCE Godrej renew: Renew cream hair colour is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. The renew cream hair colour is specially designed to give vivid colours on Indian hair so that the new Renew conditions your hair, not once but twice. Thus you get twice the shine and softness. New Renew cream hair colour contains Aloe + Protein conditioners that protect and revitalize your hair while you colour it. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. Renew transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair colouring a real pleasure. Renew spreads evenly on your hair to give a rich attractive colour all over that lasts for a long time. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is sufficient for colouring shoulder length hair and offers a range of attractive shades viz. Natural Black, Natural Brown, Burgundy, Light Brown, Light Golden Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with short hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. Now that’s a great colour at a great value. The 20ml pack is available in popular colours – Natural Black and Burgundy. About Godrej Hair Care Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care. Set up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCI’s key objectives are to; Promote the cause of hair care in India, Develop products to meet the unique needs of Indian consumers, Bring international quality products within easy reach of Indian consumers, Break attitude barriers, Change perceptions and create an Understanding in the consumer about hair care and Provide a knowledge base and hands-on experience to Indian professionals through world-class hair care educational programmes. Renew Highlights: Renew Highlights is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that can give vivid highlights on Indian hair so that it enhances your personality. It can also be used on previously coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 vibrant shades – Blonde and Red. The product is so versatile that you can get a range of shades from a dramatic look to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a range of shades from Luminous Copper to Vivid Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit. Renew Highlights is available at an unbelievable price of Rs. 125. â€Å"From just wanting to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The launch of Renew Highlights now offers the convenience of highlighting one’s hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and personality in a jiffy. † All Renew Hair color Products: Renew Powder Hair Colour †¢ Uses Water as its developer. †¢ Easy to apply and does not drip. †¢ Gives natural colour to hair from root to tip. †¢ Ensures 100% grey coverage [pic][pic][pic] Godrej No. 1 Godrej No. 1, the flagship brand of Godrej Consumer Products Ltd. , is now the largest selling Grade I Soap in India. Grade 1 is the highest quality standard laid down by the Bureau of Indian Standards (BIS). Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, thus making it a pure soap. In a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified as Grade 2, Grade 3 as well as Bathing Bars. Consumer Feedback: -â€Å"The name of my Godrej product is Godrej No. 1 Ayurvedic soap (healthy skin). By using this Soap i feel my skin starts to glow and I think it also helps in cleaning my skin complexion. Your Product is very good†¦. — Mohsina Khan (M. P. ) -â€Å"The True Natural Beauty† Godrej No. 1 soap available in six fragrances is a wonderful product by Godrej. The soap lasts longer. Many soaps from Sunlight to Lifebouy have come in market but Godrej No. 1 Sandal is a soap with difference. Congratulations to the R&D team of Godrej !!! — Ghanshyam Bahadur Singh (U. P. ) – Hi I have been using your Godrej No. 1 Sandal soap for some time now. I came to know the Goodness of this soap from my mother who has been using it for many years now. After constant use I have seen that your soap makes my skin soft and smooth. Thank u very much for discovering such a good product I will never stop using this soap. – David Majhi (Hooghly) -We lived in India for two years and its been a few years now since we left India. We miss India terribly. But the strangest thing is we miss your Godrej No. 1- Sandal soap the most. We feel your product Godrej No. 1- Sandal is the nicest soap we have ever tried. — Bonne Wagenaar (Netherlands) -I used your Godrej No. 1 Ayurvedic some for a month and felt the difference. I no more get pimples whe n I use this soap. Even my marks have reduced. I don’t think I will ever be able to stop using this soap. — Pushpa (Nagpur) – Godrej No. 1 is really No. in my opinion. I have been using it for a long time and I am highly satisfied with this soap because of its good quality and reasonable price. — Gaurav – Hi I have been using your No. 1 sandal soap for quite some time now. Its a beautiful soap and not so costly as all the other soaps in the sandal variant. This soap is real value for money. — Mayura (Mumbai) Godrej Expert hair dye Godrej powder hair dye, the flagship brand of GCPL and market leader in the hair of colourants has won the most trusted brand award, from reader’s digest in the colour category. About product: Godrej powder hair dye, is the world’s largest selling hair dye, trusted and used by millions everyday. With its decades of expertise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get youthful looking hair. Expert’s benefits: Colour lock formulation: It ensures uniform color absorbtion in each strand of hair and gives you longer lasting 100% grey coverage. Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. No ammonia: It assures gentle and safe dying of your hair. Nourishing conditioner: It makes hair luxury, soft, silky and shiny. Perfume: It gives you pleasant fragrance. It is available in 2 convenient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: †¢ Every second 6 experts sachet are purchased in India . †¢ If all sachets GCPL s old in year 2007-08 are lined up , they would more than cover entire parameter of India . †¢ If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt. Everest. Godrej researches spent decades in researching for hair color solutions to youthful looking hair. Researchers experienced understanding of the unique hair colouring needs of Indian men and women, they continuously strive to develop products and solutions that ensure youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer. With its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100% grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation – so you can find right near you. When it comes to looking younger trust the expertise of godrej expert – expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deo with Bollywood’s hottest hunk Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of s oaps, talc and deo sprays in three exciting fragrances – Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said â€Å"The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a â€Å"Don’t Stop Life†. Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn’t stop till he meets the high benchmarks he sets for himself. † Cinthol Brand Ambassador, Hrithik Roshan added, â€Å"It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour con fidence, energy and a ‘Don’t Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude† The new Cinthol range brings 24-Hour Confidence through Active Deo Formula, which controls body odor, Powerful Dry Shield that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24Ãâ€"7. The New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a significant move, Godrej Consumer Products Ltd is currently test-marketing ‘Cinthol Skin Stimulating Deo Soap’ in West Bengal and Gujarat. Depending on the consumer response, the company can going to plans a national roll-out of the new product in the near future. Godrej aim to provide consumers with their new technological breakthrough soap that has skin-stimulating beads producing essential oil. The company is also planning to beef up its distribution network by an additional 15 per cent—includes both urban and rural markets—within a year. At present, the company has around 2,000 distributors across the country. Researches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called ‘Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our inventory levels by 10 per cent. † They have also released an advertising campaign with a new tagline called ‘Get Ready’ to promote their existing product ‘Cinthol Lime Fresh’ in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well. Cinthol Lime Fresh is the largest urban lime soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the company’s ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4. 2 lakh metric tonnes. †¢ Industry Scenario – FMCG sector growth continues to be satisfactory Strong GDP growth & good economic fundamentals – Vegetable oil prices high but show declining trend – Rupee weakened versus the USD †¢ The Company has one business segment in which it operates viz. Personal & Household Care OPERATIONS DOMESTIC BUSINESS Soaps †¢ Soap sales expanded by 26% to Rs. 183. 4 crore from Rs. 145. 3 crore during the quarter . †¢ GCPL continue s to be the second largest toilet soaps player with a market share of 9. 5% for Q2 FY20010-11 Hair Colorants †¢ Launched a new range of colours, in ammonia free powder and liquids, under the ‘Godrej Expert Hair colour’ brand Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair – Powder range is available in 4 shades –Gentle Black, Burgundy, Dark Brown and Natural Brown each priced at Rs. 10 per sachet – The liquid form is available in 3 shades – Gentle Black, Dark Brown and Natural Brown. †¢ This offers a quality colour brand at an affordable price †¢ Overall market share of the Company stood at 33. 7% for the quarter under review Liquid Detergents †¢ Launched a new range of detergent, Ezee Bright and Soft Product possess a unique Colour Guard Technology which protects the colours of the clothes – Available in 3 sizes – 500 g pack, 200 g pack and 18 g sache t Toiletries †¢ All offerings including the Cinthol range of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth †¢ New range of Cinthol Deo Sprays launched in compact 75ml bottles. Category endorsed by popular Bollywood star and youth icon Hrithik Roshan Q2 Highlights Key initiatives during Q2 FY1011 †¢ Soaps – Market share for Q2 FY 10-11 is 9. 5 %. – Cinthol Deo Musk Soap Launched – Price Increase effected Hair Colours – Market share for Q2 FY 10-11 is 33. 7%. – Godrej Expert Hair Powder Hair Colour launched in 4 shades – Burgundy, Gentle black, Natural Brown & Dark Brown †¢ Liquid Detergents – Market share for Q2 FY 10-11 is 77. 1%. – Ezee Bright & Soft Liquid Detergent launched with Colour Guard Technology for non woolen clothes INTERNATIONAL BUSINESS Godrej Netherlands B. V. (Consolidated) – Comprises performance of Godrej Netherlands BV, Godrej Consumer Product s (UK) Limited, Keyline Brands Limited, Inecto Limited & Inecto Manufacturing Limited) †¢ Revenue for the quarter was GBP 7. million compared to GBP 6. 4 million in the same quarter of the previous year . †¢ PAT for the quarter stood at GBP 0. 3 million in Q2 FY2008-09. †¢ The â€Å"Cuticura† Hand Hygiene range was relaunched, featuring new products such as Hand Foamer, Kids Foamer, Kids wipes and Crackling Mousse †¢ The hair color brand â€Å"Hint of Tint† was launched in Canada. †¢ Bio Oil achieved a â€Å"Signature Brand Status† in Boots – one of the highest rated qualifications for a product finding excellent consumer franchise. Rapidol Pty Ltd. †¢ Sales for the quarter were ZAR 21. 7 million as compared to ZAR 20. 50 million in the same quarter of the previous year . †¢ PAT for the quarter was ZAR 2. 6 million compared to ZAR 1. 3 million in Q2 FY2007-08 . †¢ Inecto† – Super Black, the largest sell ing hair color sub-brand in Rapidol portfolio launched its 30 Years Birthday celebrations promotions achieving a record growth in sales during the quarter. †¢ Launched two new colors under the â€Å"Inecto† Powder Hair Colors (PHC) range. The new colors Natural Brown and Auburn have been extremely successful. Kinky Group Proprietary Ltd. â€Å"Renew† Hair Colors marketed and distributed by Rapidol in South Africa for GCPL, has found excellent support Godrej Global Mideast FZE (GGME) †¢ GGME is a 100% subsidiary of Godrej International Ltd and distributes its soaps, hair colours and toiletries in the GCC and other adjacent countries †¢ Sales for the quarter under review were AED 2. 4 million †¢ New Cinthol Deo Spray launched is rolling out successfully in to new markets of GCC and the Middle East and getting new listing in retail chains Kinky Group (Proprietary) Ltd. (Kinky) †¢ This represented the second quarter of performance of the Company as a subsidiary of GCPL. For the quarter under review the Company’s sales amounted to ZAR 22. 45 million. †¢ Kinky sells a variety of products which include hair braids, hair pieces, wigs and wefted pieces along with hair accessories like styling gels, hair sprays and oil free shampoo. †¢ Kinky products are manufactured at plants located in South Africa at Johannesburg and Durban and the final products are sold through cash n carry outlets and owned stores. †¢ Opened a new â€Å"Kinky† Owned store in King Williams town, which became the 17th Owned Store for the Company. This was in quick succession to the 16th Owned store that was opened in the previous quarter after GCPL’s acquisition of the â€Å"Kinky† business. Owned Store model for the â€Å"Kinky† business is the driver for the image of the â€Å"Kinky† products, service to the consumers, pricing power and execution of high standard of merchandising which differentiates â€Å"Kinky† from the rest of the brands in this category. Installed new Information Technology systems, including Syspro and upgrading hardware as well as connectivity between factories and the H. O. and between H. O. and the Owned retail stores. Tied-up strong suppliers for raw material from China to ensure sufficient stocks to meet the growth plans †¢ The Company increased prices to match up with sharp increase in input costs which were rising in Q 1 and Q 2 and the Rand depreciating vs. US $. Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No. 1. The Company has manufacturing acilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, a FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty. ) Ltd. , South Africa ha s given GCPL ownership of Inecto and other brands in several African countries. GCPL has a 50:50 joint venture with SCA Hygiene Products AB, Sweden, known as Godrej SCA Hygiene Limited. GCPL acquired Godrej Global Mideast FZE, a 100% subsidiary of Godrej International Limited. GCPL completed the acquisition of Kinky Group (Proprietary) Ltd. , one of the leaders in the South African hair business. With this GCPL gains entry into a new line of business in the hair product portfolio. Chapter4: SWOT analysis SWOT analysis of Godrej Interio STRENGTHS: †¢ The company has wide range of branches within the country †¢ The company has wide range of product line †¢ It has a respectable and believable brand name †¢ It has large number of customers with higher satisfaction WEAKNESS: †¢ The company does not go for advertising which is one the biggest disadvantages of Godrej interio. †¢ Manpower is less at the sales officers level which directly effects on sales of the company. †¢ Lack of effective selling schemes like payment on installments etc. †¢ The sales force is not properly trained. OPPURTUNITIES: †¢ Godrej has more opportunities to grow as it has earned a good market share in the country †¢ Technical up gradation from time to time is also one of the opportunities THREATS: †¢ Growing competition in the furniture sector is a threat for Godrej