Robbing people of the ability to see enormous opportunities directly Essay - 2

Robbing people of the ability to see enormous opportunities directly in front of them - Essay Example Much as with many nebulous and difficult to define terms, this American dream means something different for almost each and every individual that seeks to integrate with it. Rather than arguing whether or not the American dream is ultimately a life were dead, this brief analysis will seek to analyze whether or not present America is something of a â€Å"stacked deck† and whether or not the current system is robbing people of their ability to see enormous opportunities directly in front of them. As a function of such an analysis, three of the readings which have been engaged during the course of the semester will be utilized to prove that the current system of opportunity and potential that exists for the individual within the United States is ultimately constrained and unreflective of the faults height and bravado that is so oftentimes associated with such terms as the American dream. In such a manner, it will be the goal of this author to prove to the reader why the United St ates, in its present form, promise and hopeless situation for many participants within its society. Although it is not hard to disagree with such political buffoons as Rush Limbaugh, the point that he made with regards to disagreeing with the overall level of potential and opportunity that exists within the United States was less outlandish been many of his other statements. Ultimately, what them off claimed was the following â€Å"such an understanding robs people of the ability to see the enormous opportunities directly in front of them†. Such a statement assumes that these semi-nebulous â€Å"opportunities† exist for each and every member of the society; a fact that has been fundamentally disproven with regards to the literature which will be discussed and with regards to existing literature outside this given subject matter. In such a way, the reader can definitively understand that the opportunities and potential that someone such as Rush Limbaugh, a

Annotated Bibliography Essay Example | Topics and Well Written Essays - 2000 words - 4

Annotated Bibliography - Essay Example According to the authors, the need is to establish a strong link between theory and practice in order to improve the supervision of students’ activities within the classroom. This article also relates to the subject of supervisory principles in education in a sense that it provides an effective framework for supervisors’ training which teachers can use to improve their supervision skills. The purpose of this article as mentioned by the authors is to identify the key empirical and theoretical considerations that should be able to support the need of effective training for educators and supervisors. The authors have explored the content of different training courses to know whether an appropriate model of supervision exists in the field of medicine or not. In this article, the authors argue that if there is no explanatory model in place for training, the training of supervisors should be based on relevant existing information about models of supervision and learning processes. This article is based primarily on the need to improve teacher efficacy and supervision in the education resource-room context. The objectives of the research were to prove the validity of the Gibson and Dembo Teacher Efficacy Scale in the special education context, as well as to examine the association between the use of instructional supervision and teacher efficacy. The authors of this article examined the relationship in order come up with the judgment about the strength of the relationship and its role in improving students’ learning. The article contains a good amount of information on the relationship between teacher efficacy and instructional supervision. In this article, the author discusses the importance of translating the principles of managing human behaviors and organizational activities into successful business practices. The main idea presented by the author is that the

Benefits Of Virtue Ethics And Morals Philosophy Essay

Benefits Of Virtue Ethics And Morals Philosophy Essay When I think of virtue ethics, I think about myself and what or how I think of individual character. Many people say that I am kind, caring and very considerate person. That always think about other people and how I can help them. This would be because my moral belief is that I treat others as I like to be treated. So if you want respect then you have to give respect. But I also think about how I feel when I help someone. So you may ask yourself, what does that have to do with virtue ethics? Aristotle who is a virtue ethicist from Greece says that a virtuous person is not one that does the right act but one who consistently does the right act and for the right reason (Waller, 2005, p. 98). I myself know that I am consistently kind to people and care very much for people in my life but also for the elderly, kids and pets and I do this for the right reasons and that would be because it makes me feel good about myself. Aristotle also says that we are what we repeatedly do and that excellence is not an act but a habit (Waller, 2005, p. 98). I can say that I agree with that because when go see my mom who lives in a senior building and some who know what I do for work and need help or if they just want to sit and talk or need a ride to the store. I am always willing to help them and they want to pay me but I refuse because it is a habit for me to be nice and kind to them. When I am out and about and I see a dog it is a habit that I stop and pat the dog and talk to them because I am an animal lover. For me as I have stated I am a true animal lover so I do believe that not only humans but animals and insects should have some moral consideration. Tom Regan proposed that inherent worth need only be the subject of a life (Waller, 2005, p. 135) and I agree with him. What people forget about is that supposedly humans were apes way back when or should say humans evolved from gorillas. But animals of all species shapes and sizes have minds and feelings just like humans. They also have moral codes as well for example: a female gorilla has children and gives them love as well as teaches them how to survive and teaches her young right from wrong whether it is in eating a banana compared to pineapple or fighting with its siblings, just like a human mother does with her children. So it makes me wonder why anyone could be cruel to any animal. For many people they may question whether morality really does exist. For me I would have to say how you can think that it does not. Humans are a species that live life socially and if there were no morals in the world we would have to think of all the craziness that would be in the world and people would not live socially. Without having morals, humans could become extinct because no one would have a care in the world of who can do whatever to whomever like murder, rape, theft and there would be no reason to stop any of that. So by having morals in the world most people do not commit murder and rape or steal from another even though some people do those things that are not morally correct by many standards. Morals help bring peace to the world. The Rain Forest is an environmental dilemma for many years now. Some people do not care about the Rain Forest so they want to take the trees down to create products and not care about what how that affects life itself for humans or for the animals of all kind that live there and need to have it for survival. The Rain Forest not only affects the survival of animals but for humans as well. Then you have some people who believe that by taking down the trees in which will destroy the rain forest will affect humans as well as animals. These are the people that I agree with. It would be morally wrong to destroy that forest. Without the forest many of animals and insects that is needed for many different reasons that make the environment work in a positive way would disappear in return it would affect the environment itself. There are certain insects that eat other insects to make sure their populations do not get crazy and then you have the animals that use the water to survive and the mos t of all the trees that help keep the air clean and help with the process of oxygen. So morally it would be wrong to not only destroy the forest but to slowly be killing the animals. One way that they could prevent this would be to have a ban against anyone to cut trees for any reason in the rain forest. As humans we have already taken so much from the animals as well as from ourselves. Having virtue ethics and morals help this world for the many different reasons which keep order our society as well as the society of animals. Some people are taught from their parents to have some code of honors or morals and some are taught but just do not agree with them. We as humans only learn so much from our parents then learn the rest as we grow and develop our own virtue beliefs and morals. Cite Page Waller, B. N. (2005). Consider Ethics Theory, Readings, and Contemporary Issues. New York: Longman.

Archaeology Essay -- essays research papers

Archaeology   Ã‚  Ã‚  Ã‚  Ã‚  There is a saying that goes: One must first have an understanding of the past in order to proceed into the future. An archaeologist’s job, therefore, is very important because they have the crucial role of interpreting the past through archaeological finds. How does an archaeologist go about doing this? How does he interpret his findings? How are the artifacts that he finds related to the behaviors of past humans? Concepts such as patterning and middle range theory are the main tools used for this interpretation of the past. Patterning is the regular relationship between material objects and space, and middle range theory is how the visible archaeological data can be related to past human behaviors or actions.   Ã‚  Ã‚  Ã‚  Ã‚  Patterning is used to interpret past human behavior because the products of human action usually suggest repetitiveness or a pattern of activity that can be discerned by the archaeologist. For example in the Olsen-Chubbuck site in Colorado, a bison graveyard was discovered of 190 bison. The pattern or relationship between the bones and how they were found gives the archaeologist clues as to how the bison were butchered. Some bones were found with spear points in the bodies, some whole skeletons were found closer to the bottom, and some bones were scattered all over. It can be inferred from the patterning of the bison bones that they were butchered differently. Middle range theory also plays a p...

Comprehensive Geriatric Assessment Essay

The geriatric assessment is a multidimensional, multidisciplinary diagnostic instrument designed to collect data on the medical, psychosocial and functional capabilities and limitations of elderly patients. Various geriatric practitioners use the information generated to develop treatment and long-term follow-up plans, arrange for primary care and rehabilitative services, organize and facilitate the intricate process of case management, determine long-term care requirements and optimal placement, and make the best use of health care resources. The geriatric assessment differs from a standard medical evaluation in three general ways: (1) it focuses on elderly individuals with complex problems, (2) it emphasizes functional status and quality of life, and (3) it frequently takes advantage of an interdisciplinary team of providers. Whereas the standard medical evaluation works reasonably well in most other populations, it tends to miss some of the most prevalent problems faced by the elder patient. These challenges, often referred to as the â€Å"Five I’s of Geriatrics†, include intellectual impairment, immobility, instability, incontinence and iatrogenic disorders. The geriatric assessment effectively addresses these and many other areas of geriatric care that are crucial to the successful treatment and prevention of disease and disability in older people. Performing a comprehensive assessment is an ambitious undertaking. Below is a list of the areas geriatric providers may choose to assess: †¢ Current symptoms and illnesses and their functional impact. †¢ Current medications, their indications and effects. †¢ Relevant past illnesses. †¢ Recent and impending life changes. †¢ Objective measure of overall personal and social functionality. †¢ Current and future living environment and its appropriateness to function and prognosis. †¢ Family situation and availability. †¢ Current caregiver network including its deficiencies and potential. †¢ Objective measure of cognitive status. †¢ Objective assessment of mobility and balance. †¢ Rehabilitative status and prognosis if ill or disabled. †¢ Current emotional health and substance abuse. †¢ Nutritional status and needs. †¢ Disease risk factors, screening status, and health promotion activities. †¢ Services required and received. The primary care physician or community health worker usually initiates an assessment when he or she detects a potential problem. Like any effective medical evaluation, the geriatric assessment needs to be sufficiently flexible in scope and adaptable in content to serve a wide range of patients. A complete geriatric assessment, performed by multiple personnel over many encounters, is best suited for elders with multiple medical problems and significant functional limitations. Ideally, under these circumstances, an interdisciplinary team — representing medicine, psychiatry, social work, nutrition, physical and occupational therapy and others — performs a detailed assessment, analyzes the information, devises an intervention strategy, initiates treatment, and follows-up on the patient’s progress. Due to the intricate nature of comprehensive assessments, many teams designate a case-manager or caseworker to coordinate the entire effort. Most assessments take place in medical offices and inpatient units over multiple visits. If at all possible, however, at least one member of the team (rarely the physician) will attempt to visit the patient at home. Despite the problem of low or no reimbursement, the typically high-yield of information from even a single home visit makes it an extremely efficient use of resources. Most geriatric assessments, performed under the constraints of time and money, tend to be less comprehensive and more directed. Although such modifications are best suited to relatively high-functioning elders living in the community, many practitioners find some version of a directed geriatric assessment to be a more realistic tool in a busy practice. Patient-driven assessment instruments are also popular among geriatricians. Asking patients to complete questionnaires and perform specific tasks not  only saves time, but also it provides useful insight into their motivation and cognitive ability. To the extent that patients are unable to complete the assessment themselves, practitioners resort to traditional patient interview techniques that frequently involve input from a family member or other caregiver. During your upcoming site visits, you will perform a directed geriatric assessment (DGA), ideally with the same patient, over two sessions. In the interest of education, most of your DGA instruments are student-driven, rather than patient-driven, and require relatively little information from caregivers who may or may not be available at the time of your visit. We have divided the DGA in two parts, each with three subsections. In Part I, you will perform an expanded medical interview covering the clinical history, nutritional assessment and a social evaluation. In Part II, you will perform neuropsychiatric, physical and functional examinations. What follows is a reproduction of the History and Physical (H&P) format that you will use in your Physical Diagnosis II course next semester. Although all geriatric practitioners do not use a standard assessment format (comprehensive or otherwise), most agree on basic content. The comprehensive geriatric assessment (history & examination) following the Physical Diagnosis outline covers the most significant content areas of a prototypical geriatric assessment. As you can see, it moves well beyond the standard H&P, which is precisely the point. We have designed it to correlate as closely as possible with the history and physical you will be learning later this year. It is to your considerable advantage to review this information before meeting your patients face-to-face on the site visits. The DGA instrument you will use during your encounter immediately follows this section.

Marketing Strategies of Godrej

Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. † Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others. † Marketing has always been one of the most important and decisive tool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 P’s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products to match the consumer’s tastes and preferences. GCPL became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. Objectives and scope a) To study the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To study the expansion of Godrej group by adopting the diversification strategy. c) To study the 4 P’s of marketing in relation to the steps taken by Godrej. Product: new product lines introduced and diversification of products. ? Price: kind of pricing adopted and comparison with other manufacturers. ? Place: manufacturing plants, wholesalers, retail outlets. ? Promotion: promotion and advertising of the products of the group. d) To conduct a SWOT analysis to list out the strengths, weakness, opportunities and threats of the group. e) To study the profitability of various products of the grou p. f) To compare and analyze the products of the group with the major competitors in the market segment. The performance of any company in an industry is dependent on various micro and macro environmental factors, this projects extends to the marketing aspects of the group, the profitability of various products manufactured by the group, the various strategic alternatives adopted by the group since its inception to increase their market share. Methodology 1) The data collected for the study of marketing strategies of Godrej & Boyce group is largely secondary data which will be taken with the help of Google search engine, websites related to the products of the group, text books, magazines and newspapers. ) The help of Godrej outlets and marketing team members of the group will be taken to understand the strategies of the company. 3) Various tables, graphs, matrix and ratios will be used to analyze the profitability, growth and market share of the company. Limitations a) The study is only related to a particular company in the industry. b) The information to be used in this project is se condary as it will be taken from newspapers, internet and magazines. The ratios, graphs and tables are based on my observations and do not refer to the views of experts in the industry in general. Hence, there may be chances of discrepancies in the observations. c) The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period. UNIT-2 INDUSTRY PROFILE Furniture and Interiors Industry in India The furniture industry in India is estimated to be worth Euro 5 Billion. Within this, the wooden furniture accounts for Euro 750 million. Of this the imported furniture market is currently worth Euro 75 million and is growing at 50 – 60% each year. The furniture sector in India only makes a marginal contribution to the GDP, representing about 0. 5 per cent of the total GDP. The major part of this industry is in the informal sector that is, about 85%. The remaining 15% is in the formal sector and is made up of manufactures and importers catering to the various segment of the industry. Some of the major segments in furniture industry are Residential, Office, Contract and Institutional. There are other segments also based on the application (Kitchen, Bathroom, Bedroom, etc. or on the raw material (wooden, plastic, metal, bamboo, etc). These industry segments includes big payers from the formal sector such as Godrej & Boyce Manufacturing Co. Ltd. , BP Ergo, Featherlite, Haworth, Style Spa, Yantra, Renaissance, Millenium Lifestyles, Durian, Kian, Tangent, Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. According to one market survey home improvements (38%) and leisure holidays (37%) as the two pursuits Indian consumers are willing to indulge in. Many of the world's leading home fashion brands are available in India through domestic retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing middle class has caused an increased demand for custom-designed decor and furnishings. This extends from residential design to other sectors, such as public offices and retail centers. As of 2010, India is faced with the challenge of introducing new interior design education options that will not only increase the number of professional esigners in the country, but also set guidelines for practicing environmentally and socially responsible design. The major competitors of Godrej Interio are †¢ Zuari †¢ Alder †¢ Greaken †¢ Durien †¢ Vista INDUSTRY PROFILE OF CONSUMER PRODUCTS IN INDIA FMCG industry,  alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packa ged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry  provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13. billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP). Common FMCG products Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and igarettes, watches, soaps etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one, are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies Some of the well known FMCG companies are Sara Lee, Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. UNIT-3 Godrej profile The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses – from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms. Godrej Consumer Products Ltd Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments. Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Coloursoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Its liquid detergent brand Ezee is the market leader in its category. Godrej Interio Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co Ltd is the largest company in the Rs 300 crore organized furniture market with a market share of 20%. It offers home and office furniture along with solutions for laboratories, hospitals and health care establishments and education and training institutes. In view of growing competition, Godrej & Boyce has been upgrading its products more often to keep up with consumer’s tastes and preferences History In 1897 a young man named Ardeshir  Godrej gave up law and turned to lock making. Its founder, Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant Ardeshir went on to make safes and security equipment of highest order, and in 1930 he stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading  Godrej towards becoming  a  vibrant,  multi-business enterprise. Pirojsha  laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagr in suburbs of Mumbai. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company’s greatest asset is the trust and faith that customers place in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej’s ethical and visionary practices have allowed the company to successfully expand into a number of businesses. COMPANY OUTLOOK: Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand Into a number of businesses. Today Godrej is a leading manufacturer of goods and provide of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. Board of Directors J. N. Godrej (Chairman and Managing  Director), A. B. Godrej, N. B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah Hierarchy Personal department comprises of four employees- one deputy and 3seniors under him. Over all there  are  19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a  separate  profit making center. Profits made by each of the plants are accounted  for  separately in its Annual report also. Management. Different levels of management are as follows: A  Ã¢â‚¬â€œÃ‚  Base  level  of  management In this level, new-entrants are trained about the various levels of the department’s  Ã¢â‚¬â€œÃ‚  Operation  Ã¢â‚¬â€œÃ‚  Promotion  of  product  Ã¢â‚¬â€œÃ‚  Technical  Ã¢â‚¬â€œÃ‚  Sales  Ã¢â‚¬â€œÃ‚  This  level  consists  of  owners  and  M. D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher  level. An employee, before moving into the next level, he has to  be in each sub section for  at least two years. Products and pricing of Godrej Interio Bedroom concept ? RoyaleLinea Matt ? ZurinaSquadro ? FionaLinea Glossy ? Adrianasquadron ? EROSFlutter ? MegnusChloey ? PeareMorpheus ? Dark chocolat Price Starts from Rs 450000 to 1200000 and more [pic] Living room concept ? Coffee tables ? Sofas ? Living Room concepts Price Price starts from Rs 280000 to 800000 and more. [pic] Cupboards ? Fanfasia ? Kreation ? Similire miror ZS Slimline with locker & drawer Price Price starts from Rs 1000 to 32000 for steel cupboards and Rs 25000 to 100000 for wooden cupboards [pic] Beds ? ESCAPeare Bed ? AristaVienna Bed ? OpelWilmer Bed ? Eudora BedRoyal Bed ? Megnus BedZurina Bed ? OscarEros Bed ? Thrill Hastel BedWindsor Bed ? Zeal Hastel BedFlute Bed Price Beds price starts from Rs 29000 to 210000 and more. [pic] Study Room ? Computer furniture ? Genius study centre †¢ ACE †¢ Genius study centers †¢ Talent Price Study room price starts from Rs 10000 to 70000 [pic] Dining room ? Dining rooms ? Dining chairs ? Multi purpose chairs ? Tables They also provide dining room concepts Price Dining room concept- Rs 180000 to Rs 300000 Dining table sets – Rs 17000 to 200000 [pic] Kitchen ? Accessories units ? Kitchen layouts ? Shade cards They also provide kitchen concepts Price Price depends on sq. feet of area [pic] Home Accessories ? Potpourri ? Candles and incense sticks ? Bean bags Price Price starts from Rs 2000 to 20000 [pic] Office ? Desking ? Work stations ? Seating ? Green product ? Storage Price Price depends on space [pic] Lab products ? Anti vibration tables ? Fume-woods ? Chem storage cabinets ? Safety equipment [pic] Mattress ? Coir mattress ? Latex Mattress ? Spring mattress ? Bed accessories Price Price of single mattress starts from Rs 8000 to 70000 and the price of double mattress starts from Rs 12000 to 80000 [pic] Carpets They provide various carpets in different colours [pic] Tactical pricing strategies used by Godrej Interio ? Differential pricing strategy ? Product bundle pricing ? Value pricing Targeted segmentation 1) Demographic a) Occupation 2) Psychographic b) Social class c) Lifestyle 3) Behavioral a) User status b) Purchase occasion c) Attitude towards product or service Distribution Channels They have 150 showrooms in 21 cities. They also have 800 dealer outlets. West ~ Mumbai, Ahemdabad, Pune, Bhopal, Raipur. East ~ Kolkata, Ranchi, Patna, Guwahahti, Bhubaneshwar. North ~ Delhi, Chandigarh, Faridabad-Gaziabad, Luknow, Jaipur. South ~ Kochi, Vizag, Chennai, Hyderabad, Bangalore Godrej distributes its products from head quarters located at Piroishanager Vikhroli Mumbai Sales promotion ? Discounts and offers offered by Godrej interio for New Year. [pic] ? Exchange offer by Godrej [pic] Interio’s Green initiatives †¢ Use of natural lighting in plants saving upto 15% power. †¢ Recycling of water with reverse osmosis plant †¢ Effective utilization of in-process water. †¢ Sale of hazardous wastes only to â€Å"pollution control board† authorized parties. Community Development Godrej was one of the nation’s first corporate houses to initiate worker welfare programs. They support the Indian heritage society in Mumai. They also established schools at Udayachal. Godrej Interio partners with Anjaana Anjaani Godrej interio a well known name in home and office furniture and Godrej portal for online gaming, virtual reality and social networking both have entered into exciting associations with the movie Anjaana Anjaani. The two Godrej product offerings rewarded their lucky customers with a special meeting with the stars of the movie Ranbir Kapoor and Priyanka Chopra in Mumbai on 1st October 2010. Godrej consumer products Ltd Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with Leadership in personal, hair, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M. P. ) Guwahati (Assam) and Baddi (H. P. ). Their focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets. They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, and GODREJ NO 1. Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations. They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS; GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in its category. They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country. They are supported in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been received very well in the international market and they are present in more than — countries across the world. They are an Equal Opportunity Employer and offer very rewarding career opportunities to People who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications. Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U. K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. [pic] Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. FEW BRANDS REVIEW WITH PERFORMANCE Godrej renew: Renew cream hair colour is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. The renew cream hair colour is specially designed to give vivid colours on Indian hair so that the new Renew conditions your hair, not once but twice. Thus you get twice the shine and softness. New Renew cream hair colour contains Aloe + Protein conditioners that protect and revitalize your hair while you colour it. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. Renew transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair colouring a real pleasure. Renew spreads evenly on your hair to give a rich attractive colour all over that lasts for a long time. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is sufficient for colouring shoulder length hair and offers a range of attractive shades viz. Natural Black, Natural Brown, Burgundy, Light Brown, Light Golden Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with short hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. Now that’s a great colour at a great value. The 20ml pack is available in popular colours – Natural Black and Burgundy. About Godrej Hair Care Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care. Set up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCI’s key objectives are to; Promote the cause of hair care in India, Develop products to meet the unique needs of Indian consumers, Bring international quality products within easy reach of Indian consumers, Break attitude barriers, Change perceptions and create an Understanding in the consumer about hair care and Provide a knowledge base and hands-on experience to Indian professionals through world-class hair care educational programmes. Renew Highlights: Renew Highlights is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that can give vivid highlights on Indian hair so that it enhances your personality. It can also be used on previously coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 vibrant shades – Blonde and Red. The product is so versatile that you can get a range of shades from a dramatic look to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a range of shades from Luminous Copper to Vivid Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit. Renew Highlights is available at an unbelievable price of Rs. 125. â€Å"From just wanting to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The launch of Renew Highlights now offers the convenience of highlighting one’s hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and personality in a jiffy. † All Renew Hair color Products: Renew Powder Hair Colour †¢ Uses Water as its developer. †¢ Easy to apply and does not drip. †¢ Gives natural colour to hair from root to tip. †¢ Ensures 100% grey coverage [pic][pic][pic] Godrej No. 1 Godrej No. 1, the flagship brand of Godrej Consumer Products Ltd. , is now the largest selling Grade I Soap in India. Grade 1 is the highest quality standard laid down by the Bureau of Indian Standards (BIS). Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, thus making it a pure soap. In a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified as Grade 2, Grade 3 as well as Bathing Bars. Consumer Feedback: -â€Å"The name of my Godrej product is Godrej No. 1 Ayurvedic soap (healthy skin). By using this Soap i feel my skin starts to glow and I think it also helps in cleaning my skin complexion. Your Product is very good†¦. — Mohsina Khan (M. P. ) -â€Å"The True Natural Beauty† Godrej No. 1 soap available in six fragrances is a wonderful product by Godrej. The soap lasts longer. Many soaps from Sunlight to Lifebouy have come in market but Godrej No. 1 Sandal is a soap with difference. Congratulations to the R&D team of Godrej !!! — Ghanshyam Bahadur Singh (U. P. ) – Hi I have been using your Godrej No. 1 Sandal soap for some time now. I came to know the Goodness of this soap from my mother who has been using it for many years now. After constant use I have seen that your soap makes my skin soft and smooth. Thank u very much for discovering such a good product I will never stop using this soap. – David Majhi (Hooghly) -We lived in India for two years and its been a few years now since we left India. We miss India terribly. But the strangest thing is we miss your Godrej No. 1- Sandal soap the most. We feel your product Godrej No. 1- Sandal is the nicest soap we have ever tried. — Bonne Wagenaar (Netherlands) -I used your Godrej No. 1 Ayurvedic some for a month and felt the difference. I no more get pimples whe n I use this soap. Even my marks have reduced. I don’t think I will ever be able to stop using this soap. — Pushpa (Nagpur) – Godrej No. 1 is really No. in my opinion. I have been using it for a long time and I am highly satisfied with this soap because of its good quality and reasonable price. — Gaurav – Hi I have been using your No. 1 sandal soap for quite some time now. Its a beautiful soap and not so costly as all the other soaps in the sandal variant. This soap is real value for money. — Mayura (Mumbai) Godrej Expert hair dye Godrej powder hair dye, the flagship brand of GCPL and market leader in the hair of colourants has won the most trusted brand award, from reader’s digest in the colour category. About product: Godrej powder hair dye, is the world’s largest selling hair dye, trusted and used by millions everyday. With its decades of expertise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get youthful looking hair. Expert’s benefits: Colour lock formulation: It ensures uniform color absorbtion in each strand of hair and gives you longer lasting 100% grey coverage. Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. No ammonia: It assures gentle and safe dying of your hair. Nourishing conditioner: It makes hair luxury, soft, silky and shiny. Perfume: It gives you pleasant fragrance. It is available in 2 convenient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: †¢ Every second 6 experts sachet are purchased in India . †¢ If all sachets GCPL s old in year 2007-08 are lined up , they would more than cover entire parameter of India . †¢ If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt. Everest. Godrej researches spent decades in researching for hair color solutions to youthful looking hair. Researchers experienced understanding of the unique hair colouring needs of Indian men and women, they continuously strive to develop products and solutions that ensure youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer. With its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100% grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation – so you can find right near you. When it comes to looking younger trust the expertise of godrej expert – expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deo with Bollywood’s hottest hunk Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of s oaps, talc and deo sprays in three exciting fragrances – Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said â€Å"The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a â€Å"Don’t Stop Life†. Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn’t stop till he meets the high benchmarks he sets for himself. † Cinthol Brand Ambassador, Hrithik Roshan added, â€Å"It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour con fidence, energy and a ‘Don’t Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude† The new Cinthol range brings 24-Hour Confidence through Active Deo Formula, which controls body odor, Powerful Dry Shield that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24Ãâ€"7. The New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a significant move, Godrej Consumer Products Ltd is currently test-marketing ‘Cinthol Skin Stimulating Deo Soap’ in West Bengal and Gujarat. Depending on the consumer response, the company can going to plans a national roll-out of the new product in the near future. Godrej aim to provide consumers with their new technological breakthrough soap that has skin-stimulating beads producing essential oil. The company is also planning to beef up its distribution network by an additional 15 per cent—includes both urban and rural markets—within a year. At present, the company has around 2,000 distributors across the country. Researches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called ‘Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our inventory levels by 10 per cent. † They have also released an advertising campaign with a new tagline called ‘Get Ready’ to promote their existing product ‘Cinthol Lime Fresh’ in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well. Cinthol Lime Fresh is the largest urban lime soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the company’s ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4. 2 lakh metric tonnes. †¢ Industry Scenario – FMCG sector growth continues to be satisfactory Strong GDP growth & good economic fundamentals – Vegetable oil prices high but show declining trend – Rupee weakened versus the USD †¢ The Company has one business segment in which it operates viz. Personal & Household Care OPERATIONS DOMESTIC BUSINESS Soaps †¢ Soap sales expanded by 26% to Rs. 183. 4 crore from Rs. 145. 3 crore during the quarter . †¢ GCPL continue s to be the second largest toilet soaps player with a market share of 9. 5% for Q2 FY20010-11 Hair Colorants †¢ Launched a new range of colours, in ammonia free powder and liquids, under the ‘Godrej Expert Hair colour’ brand Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair – Powder range is available in 4 shades –Gentle Black, Burgundy, Dark Brown and Natural Brown each priced at Rs. 10 per sachet – The liquid form is available in 3 shades – Gentle Black, Dark Brown and Natural Brown. †¢ This offers a quality colour brand at an affordable price †¢ Overall market share of the Company stood at 33. 7% for the quarter under review Liquid Detergents †¢ Launched a new range of detergent, Ezee Bright and Soft Product possess a unique Colour Guard Technology which protects the colours of the clothes – Available in 3 sizes – 500 g pack, 200 g pack and 18 g sache t Toiletries †¢ All offerings including the Cinthol range of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth †¢ New range of Cinthol Deo Sprays launched in compact 75ml bottles. Category endorsed by popular Bollywood star and youth icon Hrithik Roshan Q2 Highlights Key initiatives during Q2 FY1011 †¢ Soaps – Market share for Q2 FY 10-11 is 9. 5 %. – Cinthol Deo Musk Soap Launched – Price Increase effected Hair Colours – Market share for Q2 FY 10-11 is 33. 7%. – Godrej Expert Hair Powder Hair Colour launched in 4 shades – Burgundy, Gentle black, Natural Brown & Dark Brown †¢ Liquid Detergents – Market share for Q2 FY 10-11 is 77. 1%. – Ezee Bright & Soft Liquid Detergent launched with Colour Guard Technology for non woolen clothes INTERNATIONAL BUSINESS Godrej Netherlands B. V. (Consolidated) – Comprises performance of Godrej Netherlands BV, Godrej Consumer Product s (UK) Limited, Keyline Brands Limited, Inecto Limited & Inecto Manufacturing Limited) †¢ Revenue for the quarter was GBP 7. million compared to GBP 6. 4 million in the same quarter of the previous year . †¢ PAT for the quarter stood at GBP 0. 3 million in Q2 FY2008-09. †¢ The â€Å"Cuticura† Hand Hygiene range was relaunched, featuring new products such as Hand Foamer, Kids Foamer, Kids wipes and Crackling Mousse †¢ The hair color brand â€Å"Hint of Tint† was launched in Canada. †¢ Bio Oil achieved a â€Å"Signature Brand Status† in Boots – one of the highest rated qualifications for a product finding excellent consumer franchise. Rapidol Pty Ltd. †¢ Sales for the quarter were ZAR 21. 7 million as compared to ZAR 20. 50 million in the same quarter of the previous year . †¢ PAT for the quarter was ZAR 2. 6 million compared to ZAR 1. 3 million in Q2 FY2007-08 . †¢ Inecto† – Super Black, the largest sell ing hair color sub-brand in Rapidol portfolio launched its 30 Years Birthday celebrations promotions achieving a record growth in sales during the quarter. †¢ Launched two new colors under the â€Å"Inecto† Powder Hair Colors (PHC) range. The new colors Natural Brown and Auburn have been extremely successful. Kinky Group Proprietary Ltd. â€Å"Renew† Hair Colors marketed and distributed by Rapidol in South Africa for GCPL, has found excellent support Godrej Global Mideast FZE (GGME) †¢ GGME is a 100% subsidiary of Godrej International Ltd and distributes its soaps, hair colours and toiletries in the GCC and other adjacent countries †¢ Sales for the quarter under review were AED 2. 4 million †¢ New Cinthol Deo Spray launched is rolling out successfully in to new markets of GCC and the Middle East and getting new listing in retail chains Kinky Group (Proprietary) Ltd. (Kinky) †¢ This represented the second quarter of performance of the Company as a subsidiary of GCPL. For the quarter under review the Company’s sales amounted to ZAR 22. 45 million. †¢ Kinky sells a variety of products which include hair braids, hair pieces, wigs and wefted pieces along with hair accessories like styling gels, hair sprays and oil free shampoo. †¢ Kinky products are manufactured at plants located in South Africa at Johannesburg and Durban and the final products are sold through cash n carry outlets and owned stores. †¢ Opened a new â€Å"Kinky† Owned store in King Williams town, which became the 17th Owned Store for the Company. This was in quick succession to the 16th Owned store that was opened in the previous quarter after GCPL’s acquisition of the â€Å"Kinky† business. Owned Store model for the â€Å"Kinky† business is the driver for the image of the â€Å"Kinky† products, service to the consumers, pricing power and execution of high standard of merchandising which differentiates â€Å"Kinky† from the rest of the brands in this category. Installed new Information Technology systems, including Syspro and upgrading hardware as well as connectivity between factories and the H. O. and between H. O. and the Owned retail stores. Tied-up strong suppliers for raw material from China to ensure sufficient stocks to meet the growth plans †¢ The Company increased prices to match up with sharp increase in input costs which were rising in Q 1 and Q 2 and the Rand depreciating vs. US $. Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No. 1. The Company has manufacturing acilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, a FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty. ) Ltd. , South Africa ha s given GCPL ownership of Inecto and other brands in several African countries. GCPL has a 50:50 joint venture with SCA Hygiene Products AB, Sweden, known as Godrej SCA Hygiene Limited. GCPL acquired Godrej Global Mideast FZE, a 100% subsidiary of Godrej International Limited. GCPL completed the acquisition of Kinky Group (Proprietary) Ltd. , one of the leaders in the South African hair business. With this GCPL gains entry into a new line of business in the hair product portfolio. Chapter4: SWOT analysis SWOT analysis of Godrej Interio STRENGTHS: †¢ The company has wide range of branches within the country †¢ The company has wide range of product line †¢ It has a respectable and believable brand name †¢ It has large number of customers with higher satisfaction WEAKNESS: †¢ The company does not go for advertising which is one the biggest disadvantages of Godrej interio. †¢ Manpower is less at the sales officers level which directly effects on sales of the company. †¢ Lack of effective selling schemes like payment on installments etc. †¢ The sales force is not properly trained. OPPURTUNITIES: †¢ Godrej has more opportunities to grow as it has earned a good market share in the country †¢ Technical up gradation from time to time is also one of the opportunities THREATS: †¢ Growing competition in the furniture sector is a threat for Godrej

Acid Rains essays

Acid Rains essays Scientific evidence has shown that atmospheric deposition of sulfur and nitrogen compounds can harm ecosystems. Title IV of the Clean Air Act Amendments of 1990 (CAAA or the Act) addresses the problem of such effects by mandating reductions in emissions of sulfur and nitrogen oxides, the major precursors of acidic deposition. Coupled with Titles I and II of the Act, which address new and existing stationary and mobile sources of sulfur and nitrogen oxides, implementation of Title IV is expected to provide significant benefits to the United States and Canada. These benefits include decreases in the acidity of lakes and streams, concomitant improvements in fish population diversity and health, decreases in soil degradation and forest stress, improvements in visibility (especially to scenic vistas), decreases in damage to materials and cultural resources, and a reduction in human health effects. Congress included Section 404 in Title IV (Appendix B of the Act) requiring the Environmenta l Protection Agency (EPA or the Agency) to provide a report to Congress on the feasibility and effectiveness of an acid deposition standard or standards to protect sensitive and critically sensitive aquatic and terrestrial resources. Specifically, Congress listed six areas to be addressed in the report: Identification of sensitive and critically sensitive aquatic and terrestrial resources in the U.S. and Canada which may be affected by the deposition of acidic compounds; Description and specification of a numeric value for an acid deposition standard sufficient to protect such resources; Description of the use of such standard or standards in other Nations or by any of the several States in acidic deposition control programs; Description of measures that would be needed to integrate such standard or standards with the control program required by Title IV of the Clean Air Act; Description of the sta...

Concept cars essays

Concept cars essays Concept Cars: Automobiles for the Future No one knows where automobiles are going but concept cars provide us with a small window to look into their future. Different automakers use concept cars in various ways and they all devote a lot of time and money toward developing their cars of the future. The first thing an automaker does is decide what kind of market (what age group, what style of driving) it should target to gain the most customers. For instance, Ford builds mainly vehicles which target families with kids. Every year Ford comes out with new concepts appealing to families. Examples might include four doors, room for a dog, and the ability to go anywhere. Ferrari, on the other hand, builds cars for the rich auto enthusiast who likes to drive fast and race. Ferrari may come out with one new concept every year targeting this extreme group of car enthusiasts. All automakers create concept cars but they may explore different ideas and markets. In the beginning car design was simple. All cars had four wheels, a couple seats, a motor, and a steering wheel. Henry Ford offered his model T in any color you want, as long as its black. Today creating cars has become more complicated. Not only must a car look good but it also must be safe and fuel-efficient. Most of this pressure comes from consumers, but they arent the only ones who have to be pleased. The United States Congress pushes auto makers also, but more along the lines of safety and fuel economy (Butterworth 1). They dont really care how it looks. Beyond meeting the demands of consumers and Congress, car designers must also make actually building the car easy on their car engineers. For example, some Mercedes Benz models have everything smoothly bolted in from the engine to the suspension, instead of putting together individual pieces in an assembly line. This takes a lot of time and in the car building process time...

How to Save for Retirement When Youre a Freelance Writer

How to Save for Retirement When Youre a Freelance Writer Heres the bottom line: As a freelancer, you dont have an employer-sponsored retirement plan. Youre going to need to do one of two things immediately to ensure that you arent still working when you hit retirement age: Purchase a retirement savings plan through a financial institution, or save your own money to invest as you see fit. Ideally, a freelancer should do both of these things, starting with either a Solo 401(k), an Individual Retirement Account (IRA), or a Simplified Employee Pension (SEP IRA). Next, use your own savings to make your retirement even more secure. Step One: Budget Everything comes down to budgeting, whether it’s cat food or a tropical cruise 40 years down the road. This is where you’ll find the funds to allocate to retirement, and it will help you understand just how much money you will actually need when the time comes. You need to include all monthly expenses in your budget, and keep them conservative. The income of a freelance writer can fluctuate, so be sure to pay your budgeted items before doing any other kind of spending. On top of monthly budgeting for rent/mortgage, food, utilities, car payments, insurance, and other necessities, experts suggest putting at least 10 percent of your pay into savings, starting right now. You should also be putting a similar amount into your retirement fund each month. Step Two: Open a High-Yield Savings Account Your budgeted savings shouldnt just be left in your checking account or stuffed into a wall safe. Open a high-yield savings account where you can place your savings securely and turn them into more money thanks to a high interest rate. Take a look at your current banks interest rate, and compare with other banks to find the highest return on your small investment. The point of this type of account is to stop you from spending your savings, and to eventually yield small returns on the initial amount. You should try to always have your savings in this type of account, whether the amount is small or large. Step Three: Invest When   your savings have begun to grow, its time to use some of those funds for investments. There are many ways to invest a few hundred or a few thousand dollars depending on where you live. You might choose savings bonds; perhaps you’re more inclined to microloans. Wherever you do choose to invest, make sure it is as secure as possible (in other words, no stock market purchases based on a hunch). The U.S. Series EE and Series I Savings Bonds are available in denominations as low as $50 and as high as $10,000. They offer higher interest and rate of return than other kinds of   savings, which makes them a great option to consider once youve begun to grow your nest egg. Microloan investments, such as those offered through Lending Club, allow you to choose the person or group your money will finance, and receive monthly repayments plus interest. Once youve increased your money through investment? Roll it over and keep the process going. A Certificate of Deposit from your bank is a safe way to invest $10,000 or more. Its Never Too Early to Start The most important thing to remember is that you need to start saving today – not tomorrow, next month or next season when you have the extra money lying around. Budget concisely, invest wisely and watch your money grow.

Shakespeare's Hamlet- Consider the significance and importance of the Essay

Shakespeare's Hamlet- Consider the significance and importance of the ghost to the play, to the other characters and to the audience, both contemporary and eliz - Essay Example The ghost may be the main reason for Hamlet’s continuing popularity. It is â€Å"the linchpin of Hamlet; remove it and the play falls to pieces† (Wilson 1935). The ghost drives the plot of the play, is a full-blown character in its own right, and it profoundly affects all the characters that encountered it. In addition to this, the ghost attracted the interest of the Elizabethan audience, for which the drama was first performed, and it continues to be the object of many current works of literary criticism. The ghost of Hamlet’s father appears in four scenes of the play. In two of these scenes (Act 1, Scene 1 and Act 1, Scene 4), the ghost appears to people other than Hamlet, specifically Horatio and Marcellus. Barnardo sees the ghost in the first scene, but he is not present in the fourth, or anywhere else in the play. In the other two scenes (Act 1, Scene 5 and Act 3, Scene 4), the ghost appears to Hamlet alone. It is interesting that only Hamlet can see the ghost in the fourth scene of Act 3, even though he is with his mother, in her bedchamber, at the time. Could it be that his contrived â€Å"antic disposition† (Jenkins 1982), the purpose of which was to help him discern the truth of what happened to his father, really did lead to an actual madness? Was he merely imagining the ghost’s presence, or was the ghost really there? It is true enough that at the beginning of the play, the ghost has every appearance of being real. Its presence is even enough to convince Horatio, the scholarly sceptic, that spirits exist. In his own words, â€Å"Before my God, I might not this believe without the sensible and true avouch of mine own eyes† (Jenkins 1982). Not only does Horatio believe that it really is a ghost he sees, but he is also convinced that the ghost is the spectre of Hamlet’s late father. He believes this because of the ghost’s costume. â€Å"Such was the very armour he had on when he

Saudi Arabia - Trade Elasticity Essay Example | Topics and Well Written Essays - 750 words - 1

Saudi Arabia - Trade Elasticity - Essay Example Frequently, trade elasticities are needed for answering policy questions regarding a country and for making judgments regarding a country’s real exchange rate (Billmeier & Hakura, 2008). It should be noted that, trade elasticities need to be estimated with respect to foreign, domestic demand and the real exchange rate and factors such as energy prices across the world. When estimating trade elasticities, several choices must be made including long-term factors that drive export and import demand. Secondly, it is important to ascertain how the recent global trade flows are dominant in these estimates. Additionally, trade elasticities are also depended on relative prices, demand, and natural resource endowment, particularly, energy such as oil (Billmeier & Hakura, 2008). In Saudi Arabia, the elasticity of export and import demand changes with variations in foreign and domestic demand. Imports, in particular, appear to be more inelastic with regards to domestic demand. This is because demand is mostly geared towards goods that are domestically produced. Interestingly, Saudi Arabian imports are, to a much larger extent, dominated by energy imports, particularly oil. Imp orts increase by 2.2 percent when the real price of oil increases by 10 percent (Billmeier & Hakura, 2008). However, both exports and imports react in the same way to foreign demand and domestic demand, respectively. To calculate import and export elasticities for Saudi Arabia, this paper will utilize results from the production theory. Using Hotelling’s lemma, the general-equilibrium supply function can be obtained from a derivative of a country’s GDP function with regard to output prices. Demand function for inputs can also be obtained in this similar way, and as such, import elasticity can be estimated. Saudi Arabian import elasticity according to (Billmeier & Hakura, 2008) is -1.915553. This is a negative and is assumed to be with the wrong sign

Education common core standards debate Assignment - 2

Education common core standards debate - Assignment Example Assuming the role of a high school principal, I would like to address some concerns with the execution of the Common Core State Standards (CCSS).This initiative was formed with very good intentions aimed at helping the learners’ right from the high school stage all through post-high school level. The main goal of this initiative was to come up with high standards that are consistent across states. The stakeholders in the formation of this initiative were a board of state governors, a private consulting firm and the council of school officers. The goals of the initiative were all beneficial, but the main issue is with the implementation. The initiative, if well implemented will assist many scholars. This is because it pays special emphasis on the students with special needs. According to Haager and Vaughn (2013), the adoption of this initiative will erase some of the differences between general education and special education. It will solve the problem of students with special needs having to travel from one state to another which has been disrupting the learning of such students (p. 6). Considering that it will be implemented in all the states, the problem will be of the past. The United States department of education was not directly involved in the formation of the initiative, but it has been trying to compel the states to adopt and implement the initiative. This has led to some states opting not to implement the standards, either due to lack of sufficient funds to run the standards or due to political reasons. Special educators will also take time to undergo an intensive training on the interpretation of the CCSS, which may further drag the implementation of the program. There also lacked enough time to try and implement the program and also to determine the ability of the schools to shift to this program. There has not been due

Week 5 Research Paper Example | Topics and Well Written Essays - 750 words

Week 5 - Research Paper Example From the output shown above, we can assess the categorical variables. This indicates that how many people gave each response. No mean or standard deviation requirement is appropriate as it does not make any sense for categorical variables, such as sex, marital status etc. From the table we can note that there are total of â€Å"537† with sub groups ranging from ‘0’ to ‘6’ along with frequency, percent, valid percent and cumulative percent. Frequency table for all other variables â€Å"number of persons living in this household, gender (male, female), helper (professional, service support, blue collar, unemployed/ Retired, student, DTS), marital status (Single, married, DTS), number of years in school(1-19yrs), ethnic(Asian, Mexican, Caucasian, black, Hispanic) and income(15000- 50,000 and above)† are similar to the categorical variable of children. The first table illustrates the gender with 325 female respondents and 212 male respondents. While the types of the problem experienced by the gender includes 229 respondents for goal disruptive, 209 relational break, 86 illnesses and 13 catastrophic. Second output elaborates that mean of the helper as dependent variable. The independent variable will be gender (male and female) and the problem experienced. The typical research question of interest is: do males and females differ significantly in experiencing problems, which problem is more among male or females? And is the influence of two variables idiosyncratic i.e gender has one effect in a particular problem, but a different effect in the different problem. There is no significant main effect for the problem as the M= - 0.2738 for Goal Disruptive , M= 0.1729 for relational break, M= 0.2742 for illness and M= 0.2672 for catastrophic. F= 12.187 and p=0.0000, a lot less than

Racism and discrimination in Australia Essay Example | Topics and Well Written Essays - 1000 words

Racism and discrimination in Australia - Essay Example People find a way to discriminate by use of discriminatory remarks and abusive language in their comments in the name of fun and celebration. Discrimination in the Australian society requires the immigrants to adopt the norms and values of the dominant culture of the native White population. Discrimination and lack of equal opportunities to the different ethnic communities dwelling together in Australia is a result of loopholes in the constitutional framework regarding the protection of rights of ethnic minorities. With the increase in the immigration rate in Australia, concerns about racism have increased. Initially, the questions about racism that surfaced reflected that the people of Australia are ready to reflect upon their attitudes and behaviors to bring a positive change in them. However, these questions do not enhance people’s self-understanding to a considerable extent. â€Å"Instead, we need a renewed commitment to a â€Å"fair go† for all Australians; an ins piring vision of the sort of country we could become, including an inclusive form of national identity; and unflinching recognition that racial prejudice is a harsh reality in Australia† (Brice-Weller and Paradies, 2012). One way in which discrimination cultivates in the Australian culture is the decriminalization of certain members of the society. Certain subjects in the Australian culture e.g. ... As a consequence of this decriminalization, there are very small punishments for drug dealing or drug use in Australia. A considerable population of the small-time drug dealers does not have to stay in the jail at all. In the year 2007, a federal parliamentary committee reported that it has assessed the government’s policy of harm-minimization ineffective as it encourages the adoption of a zero-tolerance approach towards providing the students with education about drugs in schools. The federal parliamentary committee also demanded a change in the law to put the children into compulsory treatment to minimize the likelihood and effects of drug addiction. A considerable population of young Australians has adopted a pro-drug culture. This is evident from the fact that Triple J, that is a famous ratio station of national youth in Australia addresses the issue of drug use with a neutral sentiment and any attempts of the radio station to discourage the drug use is hardly ever witness ed. A vast majority of the youngsters in Australians take this neutrality of media as a way to encourage the use of drugs. Discrimination is embedded in the educational framework of Australia. â€Å"Participation in preschool programs in Australia is very low compared with other OECD nations and so too is total public expenditure for pre-school education and care. This is reflected in wide inequalities of access to pre-schooling† (Argy, 2007). Children that live in the homes of low socio-economic value like the remote and outer urban communities do not have equal access to the communication and information technologies as others living in prestigious localities. Better opportunities of early childhood education and

Nathan Forrests Monument Tribute to Selmas Defender or Wizard of Ku Essay

Nathan Forrests Monument Tribute to Selmas Defender or Wizard of Ku Klux Klan - Essay Example Nathan Forrest’s Monument – Tribute to Selma’s Defender or Wizard of Ku Klux Klan In my perspective, laws of justice and humanity conflict with dedicating a monument to a man whose name epitomizes America’s tragic history of racial prejudice and bloodshed. In order to comprehend this controversy, it is imperative to analyze the myriad of aspects surrounding it, such as first amendment, American history, political drama, and society’s reactions. The issue is that the Forrest Monument has always stirred drastically conflicting sentimental reactions amongst Americans. During the civil war, Nathan Bedford Forrest rose from a private soldier to the rank of lieutenant general in the Confederate Army. He was acclaimed for being a self-educated, valiant, and brilliant cavalry leader. Prior to the war, Forrest was an affluent planter, real estate backer, and slave trader. Despite lacking military education, Forrest rose to high ranks due to his innate strategic and tactical abilities. He pioneered novel policies for mobile forces, which earned him the title o f â€Å"The Wizard of the Saddle† (United Daughters of Confederacy 90). For some Forrest is a brilliant Civil War hero and quintessence of bravery and decisiveness. Todd Kiscaden, a friend and advocate of Forrest monument stated, â€Å"I recommend this man to model his life after. He always led from the front. He did what he said he was going to do. He took care of his people, and his people included both races (Allen).†... An extract from the letter of a confederate soldier, Achilles Clark, verifies these facts as he wrote that the slaughter was awful. He, with several others, tried to stop the brutalities of war and partially succeeded, but General Forrest ordered blacks to be shot down like dogs, and the carnage continued. Although some historians have glossed over his devious, inhumane crimes against negroes, the fact is that Forrest was not cruel, racially prejudiced slave dealer (Loewen and Sebesta 280). Likewise, Forrest is also infamous for being the Grand Wizard of Ku Klux Klan, a clandestine vigilante group that conducted a terrifying reign against African-Americans, Republicans and people who moved to south after the war (Ashdown and Caudill 39). Therefore, constructing his monument is â€Å"boldly racist† as Malika Fortier, a leading opponent in this struggle, quotes. In spite of the afore-mentioned facts, there are legal hindrances in preventing further work on the Forrest statue. Th e most imperative lingering question is that of land ownership. Proponents of the statue contend that the local authorities of Selma awarded the United Daughters of the Confederacy an acre of cemetery in 1877. As opposed to this, protestors argue that no legal documents exist to evidence the transfer of ownership to the United Daughters of the Confederacy (Brown 13). Although the question of land ownership is for now the most crucial, it constitutes only the basic queries and legal consequences that shall ensue. For instance, if the land were deemed as private property, passersby would not be aware that this cemetery contains Confederate Circle. In plain terms, the cemetery might be construed as public property even if it is

Racism and discrimination in Australia Essay Example | Topics and Well Written Essays - 1000 words

Racism and discrimination in Australia - Essay Example People find a way to discriminate by use of discriminatory remarks and abusive language in their comments in the name of fun and celebration. Discrimination in the Australian society requires the immigrants to adopt the norms and values of the dominant culture of the native White population. Discrimination and lack of equal opportunities to the different ethnic communities dwelling together in Australia is a result of loopholes in the constitutional framework regarding the protection of rights of ethnic minorities. With the increase in the immigration rate in Australia, concerns about racism have increased. Initially, the questions about racism that surfaced reflected that the people of Australia are ready to reflect upon their attitudes and behaviors to bring a positive change in them. However, these questions do not enhance people’s self-understanding to a considerable extent. â€Å"Instead, we need a renewed commitment to a â€Å"fair go† for all Australians; an ins piring vision of the sort of country we could become, including an inclusive form of national identity; and unflinching recognition that racial prejudice is a harsh reality in Australia† (Brice-Weller and Paradies, 2012). One way in which discrimination cultivates in the Australian culture is the decriminalization of certain members of the society. Certain subjects in the Australian culture e.g. ... As a consequence of this decriminalization, there are very small punishments for drug dealing or drug use in Australia. A considerable population of the small-time drug dealers does not have to stay in the jail at all. In the year 2007, a federal parliamentary committee reported that it has assessed the government’s policy of harm-minimization ineffective as it encourages the adoption of a zero-tolerance approach towards providing the students with education about drugs in schools. The federal parliamentary committee also demanded a change in the law to put the children into compulsory treatment to minimize the likelihood and effects of drug addiction. A considerable population of young Australians has adopted a pro-drug culture. This is evident from the fact that Triple J, that is a famous ratio station of national youth in Australia addresses the issue of drug use with a neutral sentiment and any attempts of the radio station to discourage the drug use is hardly ever witness ed. A vast majority of the youngsters in Australians take this neutrality of media as a way to encourage the use of drugs. Discrimination is embedded in the educational framework of Australia. â€Å"Participation in preschool programs in Australia is very low compared with other OECD nations and so too is total public expenditure for pre-school education and care. This is reflected in wide inequalities of access to pre-schooling† (Argy, 2007). Children that live in the homes of low socio-economic value like the remote and outer urban communities do not have equal access to the communication and information technologies as others living in prestigious localities. Better opportunities of early childhood education and

Abraham & Isaac Essay Example for Free

Abraham Isaac Essay In this classical piece of art, there is a connection with the biblical story of Abraham abiding to God’s command. Abraham is commanded to sacrifice his one and only son. â€Å"Take your son, your only son Isaac, whom you love, and go to the land of Moriah, and offer him there as a burnt-offering on one of the mountains that I shall show you.† (Genesis 22:1-2) And so the picture depicts the last moments of Abraham and his son, where Abraham is about to make the greatest sacrifice; therefore, God sends down an Angel to stop him and bless him afterwards for showing great faith. â€Å"Because you have done this, and have not withheld your son, your only son, I will indeed bless you, and I will make your offspring as numerous as the stars of heaven and as the sand that is on the seashore†¦ said the Lord† (Genesis 22:15) See more: Recruitment and selection process essay By analyzing the painting, we can distinguish the characters and determine the setting, harmonizing with the story of Abraham sacrificing Isaac. First, there are three important characters in the painting that are drawn in great detail. The first character we can identify is Abraham who is in the center of the picture, where all the action is happening. We can tell that Abraham is the one who is holding the knife in his dominant hand ready to make sacrifice, with Isaac on the table. The main character Abraham, is wearing bright colors of red and purple, known to be royal colors and revered. Abraham is also clothed fully from top to bottom showing little skin. The Angel in the background is wearing a bright white garment clothed from top to bottom. We can tell that the Angel is advising Abraham because Abraham’s attention is towards this Angel. We know this is an angel who came down from heaven because of the white wings on its back and how it is levitating from the ground. And know that Isaac is on the table because of how young he looks and little he is clothed. I also identified how innocent they are by observing the skin tone in each character. Abraham is the darkest because of his life experience and coming of old age, the Angel has a mild tone after Abraham, and then there is Isaac who is palest of them all. I also interpreted their level of maturity by the color of their hair. Abraham being the oldest having white hair, the Angel having mild brown hair, and Isaac being the youngest with healthy dark, black hair. Looking at the position of the characters we can also depict the hierarchy levels in each character. Angel remains on the highest ground, then Abraham, and then Isaac. I find it particularly interesting to find the lamb being on higher grounds than Isaac, this could be to show the importance of this animal that is chosen to be sacrificed for God. Before Abraham is to make his sacrifice, he kneels before the wooden altar staying close to his son. We can pick up senses that the father has a loving relationship for his son. There are also emotions in these characters. Abraham exhibits sadness and worry in his facial expression. Isaac has a helpless, sad expression, where he knows his end will come by his own father’s hands. What I find amusing the most is that in this painting, Isaac may have knew he was going to be the sacrificial lamb. I believe Isaac knew from the point when he asked his father where the lamb for burnt-offering was. I conclude that he knew of this because the way he is tied up. Isaac is not tied up by the feet, nor is his hands tied to the table. If Isaac really wanted to run away he could’ve easily done so. Instead Isaac accepted the fact that he was going to be sacrificed and so he did not struggle. Next, the scenery helps us identify the setting of the biblical account on Abraham sacrificing Isaac. The picture background clearly identifies that the sacrificing takes place in a mountain. In the background there is large land below their elevation noting how high this is taking place. With the details in the picture we can tell that the setting took place in a dark shady area. This picture also exhibits the time of season, around the time of fall because there are missing leaves on the branches. On the right bottom corner there is moss growing on rocks, and moss only grows in moist and shady areas. With the details of the moss and dark colors we can get a sense of dark atmosphere of something is not right in the picture. The location of the sun and the angle of the shadow on the land below do not correspond with each other. The area where it’s brightest above the Angel’s finger can actually represent God or the Heavens above. The sun should be more towards our left in front of the characters where the light shines on the tree and the characters. Also the branches and the angle of this painting show that it is pointing to the West. I can only conclude that the reason to pointing to the West has to do something with the sun rising in the West and setting in the East. Even the Angel and the lamb are looking to the West while Abraham and Isaac is the only one in the picture looking to the East. In conclusion, I can speculate from the details in the painting that it interprets the biblical text of the Lord testing Abraham to sacrifice his own son. This painting exhibits a theme of fear. Abraham fears the Lord and so he chooses to pursue God’s command by free will. Isaac displays fear in his facial expression but does not struggle for his life.

Therapeutic Proteins †Hirudin

Therapeutic Proteins – Hirudin Isaac Johnson Hirudin is a polypeptide that has anticoagulant properties (Rosenthal, 2008). Hirudin is important because it is a direct thrombin inhibitor. Since the presence of thrombin, a serine protease, is indicative of a blood clot having a polypeptide that specifically inhibits thrombin generation is important in a number of ways (Contributors, Thrombin, 2013). Hirudin is used to prevent the formation of blood clots in arteries, veins, and chambers within the heart (Rosenthal, 2008). Hirudins produced by recombinant biotechnology are more effective than other serine proteases produced by the body because they break up several different types of thrombin and they don’t bind to plasma proteins, which means there is a known dose-response relationship (Andreas Greinacher, 2008). The clinical use of r-hirudin provided an alternative choice to those people who experienced complications when given heparin; in addition â€Å"r-hirudin is important because it binds directly to thrombin, there by forming a complex with thrombin not only at its fibrinogen-binding site but also at its catalytic region†(Eichinger, 1995, p. 886), which completely stops the generation of thrombin unlike heparin which stops the production of thrombin by â€Å"catalyzing the inactivation of thrombin using anti-thrombin III†(Eichinerger, 1995, p. 886). Hirudin was discovered by John Haycraft in 1884 during his research on the coagulation of blood. In the 1900s it was extracted from leeches but today it is produced through recombinant biotechnology (Contributors, Hirudin, 2014). â€Å"The first recombinant hirudin produced and approved for clinical use, called lepirudin, was approved by the FDA in 1998 for the treatment of heparin-induced thrombocytopenia complicated by thrombosis† (Greinacher, 2008, p. 819). Heparin-induced thrombocytopenia is a disorder which causes clotting to occur instead of excessive bleeding and is countered by administering another anticoagulant to inhibit thrombocytosis (Contributors, Heparin-induced thrombocytopenia, 2013). Hirudin is a polypeptide produced by the parapharyngeal glands of the leech, Hirudo medicinalis. Hirudins produced through recombinant biotechnology are generally produced using Pichia pastorus although Escherichia coli can be used as well albeit with the risk of degradation (Wuguang Lu, 2012). The process of producing recombinant hirudin (rHIR) is a multi-stage process, the main stages are: Construction of HIR/pPic9k, Transformation of P. pastorus strain, Shake flask evaluation of transformants, Clone fermentation, rHIR purification (Stuart A. Rosenfeld, 1996). The first stage, the construction of HIR/pPic9k, had several steps: use of pLMFÃŽ ±1 as a template for the PCR amplication of the hirudin gene, the use of primers to clone the gene, and the use of restrictive endonucleases to cut out part of the vector so that the hirudin gene could be inserted into pPic9K vector. Because the hirudin gene was inserted into the expression vector it allowed for greater control of the cloning process and allowed for optimization of the process. In the second stage, the transformation of P. pastorus strain, the expression vector was digested with Sa1I, a restrictive endonuclease, and the DNA was integrated into the host genome through homologous recombination via electroporation. Because the Hir/PPic9K was digested with Sa1I a large amount of His+ transformants were obtained after electroporation. These transformants were replica-plated, in order to obtain resistance to the antibiotic G418, whereupon the transformants could then undergo multiple chromoso mal integrations of the HIR gene. In the third stage, the shake flask evaluation of transformants, the transformants were screened to determine if they were capable of expressing and secreting recombinant hirudin. All of the transformants from the experiment did secrete recombinant hirudin albeit at different rates over the course of the 7 day evaluation. In the fourth stage, clone fermentation, the cultures were fermented in order to increase production of recombinant hirudin. Fermentation conditions increased r-hir production based on dissolved oxygen content, nutrient balance and high cell densities which made the environment optimal for recombinant hirudin production. The fermentation process was a batch process and used glycerol as the sole carbon source followed later by feeding the cultures methanol to fully induce rHIR expression. The methanol feed rate was varied so that a low concentration could be maintained in the fermentor thus keeping toxicity levels low. A low pH leve l is required for the fermentation process; a pH of 5 is too high and causes the proteins to break down while a pH of 3 is optimal for rHIR production. The final stage, the purification of rHIR, used a two-step purification protocol where first Q-Sepharose ion exchange chromatography was used followed by preparative high-performance liquid chromatography (HPLC). The recombinant hirudin had a purity percentage of more than 97% and a recovery yield of 63% (Stuart A. Rosenfeld, 1996). The impact of therapeutic proteins on society has been overwhelmingly positive. Recombinant proteins have many uses in society and have been incorporated into many different facets of everyday life. They are used in many different types of therapy from growth hormone treatment in adults to the use of recombinant interferon used to treat Hepatitis C. Recombinant proteins don’t just impact the medical field though they also play an important role in cosmetics and as dietary supplements. Furthermore when recombinant proteins are compared to blood plasma-derived products they are clearly shown to be safer. Since recombinant proteins were first introduced in the early 1990s there have been few adverse effects caused by them and zero fatalities whereas blood plasma-derived products carry the risk of transmission of emerging diseases that could turn into epidemics like the swine flu or bird flu (Liras, 2008). In conclusion hirudin is a polypeptide that is a direct inhibitor of thrombin and thus is an excellent anticoagulant. Several different types of recombinant proteins derived from hirudin have been approved for clinical use since the late 1990’s. These alternatives, like lepirudin, fill a necessary niche in the medical world that other coagulants cannot fill due to either patient complications with those drugs or hirudin derived drugs simply being more effective. The role that therapeutic proteins play in medical treatments and therapy will increase in society at they become more cost effective and production methods become more efficient. References Andreas Greinacher, T. E. (2008). The direct thrombin inhibitor hirudin . Thromb Haemost, 819-829. Contributors, W. (2013, November 2). Heparin-induced thrombocytopenia. Retrieved January 11, 2014, from Wikipedia, The Free Encyclopedia: http://en.wikipedia.org/wiki/Heparin-induced_thrombocytopenia Contributors, W. (2013, December 23). Thrombin. Retrieved January 11, 2014, from Wikipedia, The Free Encyclopedia: http://en.wikipedia.org/wiki/Thrombin Contributors, W. (2014, January 4). Hirudin. Retrieved January 11, 2014, from Wikipedia, The Free Encyclopedia: http://en.wikipedia.org/wiki/Hirudin Liras, A. (2008). Recombinant proteins in therapeutics: haemophilia treatment as an example. International Archives of Medicine, 1-4. Rosenthal, S. O. (2008). Encylopedia of Molecular Pharmacology. New York: Springer-Verlag Berlin Heidelberg. Sabine Eichinger, M. W.-L.-G. (1995). Effects of Recombinant Hirudin (r-Hirudin, HBW 023) on Coagulation and Platelet Activation In Vivo. Arteriosclerosis, Thrombosis, and Vascular Biology, 886-892. Stuart A. Rosenfeld, D. N. (1996). Production and Purification of Recombinant Hirudin. PROTEIN EXPRESSION AND PURIFICATION Article No. 0127, 476-482. Wuguang Lu, X. C. (2012). Production and Characterization of Hirudin Variant-1 by SUMO. Springer Science+Business Media, 41-48.

Pay It Forward - We Can Change the World :: Film Movies Films Movie Essays

Pay It Forward - We Can Change the World If someone did you a favor, something big, something that you could not do on your own, and instead of paying it back, you paid it forward to three people. Imagine the next day, they each paid it forward to three more people. And imagine the day after, those 27 people each paid it forward to another three people. Then each day afterwards, everyone in turn paid it forward to three more people; in two weeks that comes to 4,782,969 people. This is the idea that gives the movie Pay It Forward such persuasive appeal. The specific persuasive purpose is to get people to think how such a simple idea can make a big difference. Another persuasive goal of the movie was to get people to not be afraid to help others, and tell those people to help other like they were helped. The idea must follow these three rules: First, It has to be something that really helps people. Second, It has to be something they can't do by themselves. Lastly, if I do it for them, they do it for three other people (Pay It Forward 2000). The title of the movie is Pay It Forward; it was released into the theatre on October 20, 2000 nationwide. The director was Mimi Leder who did other films such as Peacemaker and Deep Impact. The screenwriter was Leslie Dixon, known for Overboard, That Old Feeling, Mrs. Doubtfire, Look Who's Talking Now; co writer of The Thomas Crown Affair and Smoke & Mirrors. The basis of this movie is from the best-selling novel Pay It Forward written by Catherine Ryan Hyde. The movie received mixed reviews from film critics the most common was the one written by www.rottentomatoes.com, which said, â€Å"Pay It Forward has strong performances from Spacey, Hunt, and Osment, but the movie itself is too emotionally manipulative and the ending is bad.† This is not to say the movie is bad at being persuasive just because the movie is emotionally manipulative, and the fact that the ending is bad is purely opinionative. This shows the movie’s good use of pathos by using strong acting and a p ersuasive plot. The plot of the movie is a school social studies assignment leads to acts of kindness that spread from city-to-city. When assigned to come up with some idea that will improve the world, a seventh grader boy Trevor McKinney (Haley Joel Osment) decides that if he can do three good deeds for someone and they in turn can "pay it forward" and so forth, then the world might be a better place.